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The most complete understanding of consumers worldwide

An uncommon sense of the consumer for faster, smarter, more confident decisions that improve performance

We serve our clients by being simple, open and integrated in all we do.

• We continually strive for clarity and simplicity in our directives, processes and actions.
• We foster a culture of information sharing and honesty so that associates can engage in creating innovative ideas and solutions.
• We collaborate to discover new opportunities to drive success for our clients, our associates and our shareholders.

Innovation. Integrity. Inclusion.

As a leader in marketing and media information, Nielsen is one of the most trusted sources of business intelligence for the world’s top brands. Our culture is built upon our core values of simple, open, and integrated. The work we do improves our clients’ understanding of consumer media trends and purchasing behavior. We succeed as a company because we invest in our products, our people, and the communities in which we live and work. By fostering an environment of creativity, open-mindedness, and fresh thinking from diverse perspectives, we shape future business leaders through exceptional training, development, and mentoring programs.