The pandemic is far from over, and we will feel its effects for years to come, but the resilient media industry is bouncing back, with certain constituents pulling out ahead of others.
Watch this on-demand session to hear top industry experts and Nielsen leaders discuss how to navigate the global media landscape today and tomorrow.
The resounding question advertisers are asking right now is if they should advertise. In fact, many advertisers have chosen to reduce their ad volumes and spend. However, this strategy of limiting advertising is not sustainable with coverage COVID-19 here to stay for at least the medium term.
As the media industry navigates COVID-19 and its greatest period of upheaval in modern memory, having the right data to understand if your ad will command consumer attention has never been more critical.
The impact of the novel coronavirus (COVID-19) is widespread and will likely shape business and consumer behavior for months to come. And while the humanitarian and safety-related aspects of this outbreak are top of mind globally, it’s unquestionable that social distancing, quarantining and...
Advertisers spend almost 60% of their marketing budget on improving their branding efforts Almost all advertisers said they are most concerned of if their marketing campaigns successfully reached target audience
It’s now 2016, and gaming has firmly moved out of the basement and into the living room–and beyond. In fact, more than half of the population in the world’s industrialized countries now identifies as gamers, which has brought a tidal wave of change across the way many of us spend our free...
Apple’s share rose by 0.94%. OPPO’s share soared by 1.27%, followed by Vivo(0.87%), Huawei(0.48%), and Gionee (0.21%), Samsung went down 1.76%
84% of Chinese respondents watch some type of video-on-demand programming. 75% of respondents watch video-on-demand content at least once per week.
The rise of video-on-demand (VOD) programming choices is not only a great benefit to viewers—it also opens more opportunities for advertisers and content creators to reach them.