Insights

Taking Care of Business, On All Screens

Consumers are branching out to new screens and increasing the number of media hours in their days—and marketers are following suit. Advertising on digital media is growing by leaps and bounds, with online video and mobile experiencing the highest year-over-year increases, highlighting the...

Understanding Online’s Reach Potential: A Facebook Case Study

Established as a bastion of direct response advertising and long considered the home for niche audiences, online has lagged behind other media, namely TV, as a channel for broadly messaged, brand advertising. The emergence of far-reaching publishers like Facebook, however, means that marketers now...

Consumer Neuroscience-Based Advertising: Making :15 the New :30

By Randall Beard, Global Head, Advertiser Solutions for Nielsen Often treated as an afterthought by marketers and agencies alike, the 15-second TV spot is usually just a cut down version of the 30-second spot, rarely copy tested, but assumed to be at least 50 percent as good as the :30 from which...

How To Sell Brands on Mobile Ads

By Susan Chaika, Senior Product Marketing Manager, Ad Effectiveness, Nielsen Mobile usage is exploding, and it’s not hard to see why—over half of all Americans have a smartphone, and most of us keep our phones with us all day. And we do mean all day. According to the Nielsen Social Media...