The Nielsen report finds Chinese runners spend an average of 3,601 yuan, and the more experienced runners tend to spend more to upgrade their performance.
Premiumization in personal care categories as 2015 value sales (7%) outgrow volume (1%), similar trend expected into 2016.Convenience stores will continue to win consumers in the 2016 CPG market
In a recent survey, Nielsen asked corporate leaders and the general public to describe the current state of corporate social responsibility. The gap in perceptions between the two groups is striking. So what’s driving the gap?
Staying Fit and Healthy is a Top Priority for 79% of Baby Boomers. Two out of Five Generation X Consumers Say Online Shopping is a Top Spare-Time Activity
Sales of beverages offering a functional benefit grew 6.9% in 2015. New product launches account for almost 90% of 2015 growth within juice beverages.
Improving Health and Sharing Achievement on Social Media are Top Two Motivations. 80% and 70% of the Population Purchased Sneakers and Sportswear in the previous year
With a wide array of pastimes available, respondents in a recent Nielsen global survey were asked to select their top three spare-time activities. While certain activities skew younger than older and vice versa, if you think technology-driven younger people don’t read anymore, think again.
Cross-border E-commerce enjoys diversified channels and booming demands in tier-2 cities.
China’s economy is shifting, and many companies’ current strategies for China are becoming outdated. Louise Keely, president of the Demand Institute and a senior vice president at Nielsen, takes a look.
Whether watching TV, checking emails, or flipping through a magazine, it seems like everywhere we look there’s an opportunity for advertisers to connect with us, earn our trust and deliver their message. So has all this media proliferation watered down the resonance of their messages?