Insights

Today’s Forecast: Millions of Americans Check The Weather Online

Whether planning trips across the country or just across town, 57 million Americans made checking weather on the Web part of their daily routine in June 2013. More than a quarter of Web users visited a site or used a desktop application in the Weather category during the month, as visits typically...

Running Digital Audiences, Walking Advertising Dollars

Established as a bastion of direct response advertising and long considered the home for niche audiences, online has lagged behind other media, namely TV, as a channel for broadly messaged, brand advertising. The emergence of far-reaching publishers like Facebook, however, means that marketers now...

Understanding Online’s Reach Potential: A Facebook Case Study

Established as a bastion of direct response advertising and long considered the home for niche audiences, online has lagged behind other media, namely TV, as a channel for broadly messaged, brand advertising. The emergence of far-reaching publishers like Facebook, however, means that marketers now...

May 2013: Top Web Brands and Home and Garden Websites

If April showers bring May flowers, then millions of Americans must have been busy with home improvement projects this spring, as more than one in three Americans used the Web to visit home and garden websites in May. Looking forward to summer parties and backyard barbeques led 73 million Americans...

Who Is the Mobile Shopper?

Technology is catching up with our on-the-go lifestyles, empowering millions of Americans to shop whenever and wherever they want. Along with growing smartphone and tablet ownership, mobile shopping continues to grow. As of Q1 2013, 84 percent of mobile consumers used their devices to shop within...

How To Sell Brands on Mobile Ads

By Susan Chaika, Senior Product Marketing Manager, Ad Effectiveness, Nielsen Mobile usage is exploding, and it’s not hard to see why—over half of all Americans have a smartphone, and most of us keep our phones with us all day. And we do mean all day. According to the Nielsen Social Media...

The Reviews Are In: Yelp Users are Four-Star Consumers

While your phone book might be collecting dust, consumers still have a need for the type of information it contains. But in today’s digital world, they’re more inclined to look for it on the Web. According to a study conducted by Nielsen, a whopping 85 percent of consumers find local business...

Action Figures: How Second Screens are Transforming TV Viewing

Mobile devices are becoming an increasingly common part of our daily TV routines. According to the latest Nielsen survey of connected device owners, nearly half of smartphone owners (46%) and tablet owners (43%) said they use their devices as second screens while watching TV every day. And more...

Mobile Majority: U.S. Smartphone Ownership Tops 60%

Smartphone usage continues to climb in the U.S. More than three out of five (61%) mobile subscribers in the U.S. owned a smartphone during the most recent three-month period (March-May 2013), up more than 10 percent since smartphones became the mobile majority in early 2012. When it comes operating...