Insights

5 Things We Can Learn From China’s E-commerce Explosion

China’s e-commerce market continues to see high double-digit growth year on year. The Double 11 event on 11 November 2017 – also known as Singles’ Day, when single people in China celebrate, and which has become a popular shopping holiday – was a clear example of how China’s...

'Double 11' is Still Consumers’ Favorite

In recent years, a variety of e-commerce shopping festivals have become popular and how many times do online consumers buying a lot? Global leading information and measurement company Nielsen found that, among all kinds of e-commerce sales, the “Double 11” shopping festival is still the most...

China Maintains Robust E-commerce Growth

98% of Chinese respondents in Nielsen’s online survey say they have made purchases online. 86% of Chinese respondents in the survey use a digital payment system such as PayPal and Alipay, far higher than the global average of 43%.