Insights

Music and Sports Make a Natural Duo

Outside of the traditional standards, today’s biggest artists are performing at live sporting events, revising their original songs to be more sports themed and helping launch seasons with their performances.

Reel Content: How Movies Transcend the Theater (Part 4)

Music and movie scenes are as about compatible as peanut butter and jelly. Case in point: Titanic and Celine Dion’s “My Heart Will Go On,” or Whitney Houston’s “I Will Always Love You” and The Bodyguard – how could you possibly hear the song without thinking of the movie? Some of the...

Infographic: Daft Punk is Doin’ it Right

From apps that provide first dibs on a highly anticipated album to personalized videos on Vine, music fans are getting the VIP treatment these days, as artists, labels and brands alike are coming up with creative ways to engage and reward them. In fact, Nielsen research released earlier this year...

Brand Alignment That’s Music to Canadian Consumers’ Ears

According to Nielsen, 52 percent of Canadian music listeners say they’d be completely lost without their music. And advertisers are taking a cue from Jay Z and “smarting up and opening the market up” by aligning with music on all platforms to give their brands a lift in the eyes (and ears) of...

In Canada, Video Did NOT Kill the Radio Star

With the myriad ways for consumers to discover music—from hearing an infectious tune in a car ad to reading about a new band on a buddy’s blog—Nielsen found that consumers in Canada still rely on an old standby. According to the Nielsen Music 360 Canada report, terrestrial radio, once...

Streaming Music Strikes a Chord with Consumers

From live local newscasts via mobile to time-shifted season finales in the living room, the rising wave of streamed content continues to engage our eyes and ears. And digital music plays a big part of the swell, keeping our toes tapping and heads bobbing. With nearly 22 billion songs streamed so...

Turn it Up: Music Fans Could Spend Up To $2.6B More Annually

Music is the universal language that fans speak fluently. In fact, a recent Nielsen study found that 40 percent of U.S. consumers—those classified as fans—are responsible for 75 percent of music spending. These fans, who spend between $20 billion and $26 billion on music each year, could spend...

Newswire | 007 by the Numbers | Nielsen

As the Academy Awards prepare to pay tribute to British Secret Service agent 007 and the James Bond franchise this Sunday, Nielsen looked at the most popular music titles & most popular disc sales.