Insights

Reel Content: How Movies Transcend the Theater (Part 1)

A good movie doesn’t end, it becomes a brand. Studios, labels and publishers are continuously looking for ways to leverage the success of a film in music, home entertainment, books and games. In a four-post series starting with the gaming industry, we take a look at some examples and ask, “How...

Video: Understanding Reach in Real Time

When running a number of ad campaigns across various media, it can be challenging to zero in on the big takeaways. Rather than scrutinizing multiple campaigns from end to end, Jim Totten, Pepsi’s director of analytics, NA beverages, sees big advantages in pulling key insights from a group of...

Video: Standing Out In a Chaotic Media Landscape

Today’s media environment is pretty chaotic, which makes it tough to stand out and succeed. So what makes a great brand? And who’s going to lead those great brands—both today and tomorrow? In an enlightening conversation about building brands, curating content, and the power of women in...

Video: Moving the Digital Agenda

What could be more engaging than what digital and social media are bringing to table? That’s the question that invigorates Pete Blackshaw, global head of digital and social media at Nestle. He equates digital to vitamins that help build an overall brand. In this video, Mr. Blackshaw discusses the...

The Cross-Platform Report: A Look Across Screens

In the spectrum of evolving media, nothing is growing faster than the adoption of portable devices and the consumption of content on these devices. At the same time, traditional TV remains vibrant and continues to thrive as viewers continue to engage with their sets by seeking out the entertainment...