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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
As major technology players phase out third-party cookie tracking, digital marketers are facing a new reality. Without an independent view, market confidence in digital advertising could see significant erosion. We are embarking on three key initiatives to ensure Nielsen measurement continues to...
On Oct. 18, Nielsen China was recognized at the 11th Annual ROI Festival, receiving an award for our successful Digital Ad Ratings (DAR) and Advertising Effectiveness (ADE) project with Tuopai Shede (沱牌舍得酒业), one of our key local liquor clients in China. Also at the event, we held our...
Can marketers raise the quality of personalized experiences without access to an underlying identity layer? To answer that question, we recently teamed up with venture capital firm Revel Partners to host ‘The Future of Identity’ at the Nielsen Tech Hub.
Matt Bennathan, Managing Director, Europe, Nielsen Marketing Cloud, recently sat down with the Telegraph’s Business Reporter for a video interview on how technology platforms and data science can power more effective marketing.
We recently launched Nielsen Artificial Intelligence (Nielsen AI), an adaptive learning technology—built into the Nielsen Marketing Cloud—that automates audience model creation and optimization.
In this video, Damian Garbaccio, executive vice president of the Nielsen Marketing Cloud, discusses how Nielsen has set itself apart in the cloud marketing space. He identifies Nielsen’s proprietary data and superior analytics capabilities as key differentiators.
This June marked our fifth year in a row as a sponsor of Cannes Lions Festival of Creativity. This year, our overall participation highlighted the benefit of data-enabled creativity to help focus marketing efforts in the right places at the right times.