Press Room

Nielsen as the Designated Provider of Information and Insights at BOAO 2014

Sue Feng,, 010-5912-9195

Boao, Hainan Province, China – April 8, 2014 – Nielsen, a leading global provider of information and insights into what consumes watch and buy, announced that Patrick Dodd is appointed as Managing Director, Nielsen China, with responsibility for all of Nielsen’s business activities in China. Patrick reports to Yan Xuan, president of Nielsen Greater China.

Nielsen is proud to be the designated provider of information and insights at BOAO 2014, Asia’s New Future: Identifying Future Growth Drivers. The BOAO Forum for Asia is a non-governmental, non-profit organization that holds an annual conference for the most prestigious leaders in government, business and academia in Asia.

Nielsen will give attendees a peek at what’s around the corner for China for 2020, sharing key spending trends and identifying where consumers are most likely to spend more.

Mitch Barns, CEO, will host a panel discussion on what consumers will buy tomorrow and other key spending trends. John Burbank, president of Nielsen Strategic Initiatives, will join an E-Commerce panel discussion. And Yan Xuan, president of Great China, will join a China CEO roundtable to identify changes in the investment climate in China and share the investment and operation strategies.

BOAO Forum for Asia