Press Room

Nielsen China’s Fourth Consumer 360 Forum Highlights Market Opportunities Amidst Region’s “New Normal”

SHANGHAI – August 31, 2015 – Nielsen Greater China announced it will host its fourth Consumer 360 Forum in Pudong, Shanghai on September 8th, 2015.  The one-day summit will showcase insights from Nielsen’s consumer behavior experts, global and regional economists and executives from multinational and local giant corporations from the media, automotive, finance, FMCG and electronics industries.

“In spite of the current sentiment, China is still an economic juggernaut and a global epicenter of business opportunity and expansion,” said Yan Xuan, president of Nielsen Greater China.  “In the first half of 2015, consumption accounted for 60% of Chinese GDP and has become the most powerful driver of GDP growth. China’s economy clearly has entered into a new normal. With China’s development shifting away from investment and manufacturing and moving towards a consumption-driven economy, the region’s growing middle class, stable employment, rising income levels and consumer willingness to spend on quality of life goods and activities are opportunities that can not be ignored. The Nielsen Greater China team has assembled some of the best business strategists from within the region and around the globe to help attendees understand and identify the key opportunities to win in this market.”

Nielsen Greater China Consumer 360 will highlight the latest thinking on competition, consumer market trends and new interpretations of China’s current marketing and economic environment.  For the first time in the history of the region, the company will also present its Breakthrough Innovation Awards.  This honor highlights companies that were able to identify unmet needs within consumer’s lives and deliver a product that met those needs successfully.  Nielsen analysts only selected 15 winning products out of the 24,654 consumer packaged products that were introduced to the market from July 2013 to June 2014. Other highlights from the program are below.

Presentations from Nielsen Greater China Co-Managing Directors: Kiki Fan and Oliver Rust

–          Understanding Tomorrow’s Chinese Consumers

–          Offline and Online Convergence: Winning in the World’s Biggest Digital Market

Presentations from global business and technology analysts:

–          Precision Marketing for Greater ROI: Target, Segment, Activate

–          Consumer Neuroscience: Marketing That the Brain Will Love

–          Optimizing Success: Harnessing Big Data for Even Bigger Returns

–          Uncover the Secrets Behind Successful Innovation

Presentations from renowned economists:                 

–          China’s Place on the International Stage

–          The New Normal: Riding the Economic Wave in China

–          Demand-Led Growth is Coming; Will Your Business Keep Up?

Insights from Nielsen and some of the most successful market players in China and abroad:

–          Small Actions, Huge Returns: Winning at Promotion

–          From Bricks to Clicks: Getting the Online Shopping Experience Right

–          Aisles of Opportunity: Strategies for Winning in the Store

“The ‘Internet Plus’ era is here,” said Xuan.  “The big data opportunity is everywhere. How to harness the massive data is the decisive factor for an enterprise to survive and to win. Winning in China requires enterprises to continuously and deeply understand consumer demand, execute more precise marketing and leverage insights to anticipate trend lines.  The Consumer 360 Forum will highlight actionable strategies to help enterprises engage consumers in new and innovative ways.” 


Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement, as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the world’s population. For more information, visit


Andrew McCaskill 347.331.5725-US