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Nielsen Device Share Helps to Track Market Trends, Optimize Advertising Expenditure and Drive Product Innovation

Beijing – Nov 16, 2015 – Nielsen (NYSE: NLSN) officially launched Nielsen Device Share (NDS) today, in China, in collaboration with TalkingData. Nielsen Device Share can track smart devices’ brand and model share in existing markets (devices in use) and newly activated markets (new active devices) to understand brand, model and configuration trends. Additionally, Nielsen Device Share is able to monitor new launch performance, forecast future share trends, and also provide understanding of application usage.

“The smart device market is changing rapidly. Keeping up with market trends and improving marketing efficiency are two keys to success. Nielsen Device Share helps towards achieving both by providing critical data and insights,” said James Gong, Senior Director, Nielsen China. “Out of more than ten thousand smartphone models tracked by Nielsen Device Share, the top 60 models account for almost 60% of the total market share. This trend is even more pronounced in recent models. Among models launched in the first half of 2015, the top 20 occupy almost 80% of that early 2015 market. It’s clear that the importance of quickly identifying leading models, understanding key features, and innovating cutting-edge capabilities will be essential for manufacturers that hope to capture the market.”

Nielsen Device Share Creates Value for Manufacturers

This new partnership offers marketers several benefits:

  • Nielsen Device Share helps marketers take appropriate action by tracking market pace, market trends and market competition.
  • Nielsen Device Share helps to identify market opportunity a step ahead by tracking the development of technology and configuration and mines potential customer needs.
  • Nielsen Device Share helps with production and inventory management, pricing strategy and marketing strategy by tracking and forecasting market share of new devices
  • Nielsen Device Share helps to optimize advertising investment by assessing efficiency of ad spending of existing devices and seeking best practices.
  • Nielsen Device Share helps to preinstall APPs properly and improve user experience by tracking APP usage.

Four Key Words Describe Nielsen Device Share: Large Sample, Scientific, Instant and objective

There are 1.3 billion Chinese mobile users, whose devices are distributed in different regions, by various carriers and in several price segments. In order to understand such a vast and sophisticated market, it is crucial to obtain a big database. TalkingData, which covers 2 billion smart devices, cooperates with more than 80000 APP developers and 100000 APPs in China, and is an integral part of Nielsen Device Share.

“I am honored that TalkingData has established collaboration with Nielsen for Nielsen Device Share. Nielsen has the undebatable authority and objectivity on performance measurement,”” said Cui Xiaobo, CEO, TalkingData. “Strong and solid data support is provided to Nielsen Device Share by TalkingData as it has the most comprehensive coverage of smart device market information in China.”

Speed is everyone’s first priority in the mobile internet era. Instant updating is another advantage of Nielsen Device Share (NDS). NDS is updated on 10th each month, which allows speed and stability at the same time.

“Nielsen has always been recognized as a trustworthy, fair and transparent company by customers and partners all around the world. Nielsen created the concept of market share and made it to be a realistic and practical measure of corporate performance.  Nielsen Device Share launched in China is built on both the mature smart device share tracking experience internationally and the deep understanding of Chinese market accumulated in the past 30 years.” Said James Gong, Senior Director, Nielsen China.

About TalkingData
TalkingData is China’s largest independent Big Data service platform with focus on the mobile Internet. TalkingData offers the best-in-class Big Data products and services varying from mobile app analytics, mobile ad tracking, mobile game analytics, mobile market intelligence, DMP (Data Management Platform), industry consulting, etc. Today, 80% of the Top 50 developers in China rely on TalkingData to track their app metrics, analyze user data points, and optimize monetization. Industry giants such as China Merchants Bank, Citic Bank, Ping An Group also rely on TalkingData’s enterprise Big Data solution to build their core data infrastructure towards the mobile era.


Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.  Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the world’s population. For more information, visit


Edith Li +8623269219