{“order”:5,”name”:”regionalselectorsolutions”,”attributes”:{“hidecomponent”:”true”,”links”:”{“url”:”/content/corporate/mena/en”,”linkTitle”:”English”,”linkTarget”:”_blank”}”,”style”:”side-dropdown”,”text”:”View Our Middle East, North Africa Solutions”,”jcr:mixinTypes”:”[cq:LiveRelationship]”,”cq:lastRolledout”:”{Date}2014-05-14T11:24:43.529-04:00″,”cq:lastRolledoutBy”:”bishgr01″,”sling:resourceType”:”nielsenglobal/components/content/generic/regionalselector”},”children”:null}




Consumer needs are fragmenting and competition to engage them is steep. To win, you need to up your game to meet their needs and connect with them—individually. One-to-one interactions are what matter today, but traditional segmentation models can’t deliver your programs to the specific consumers you want to reach.

Consumerization helps solve these problems. This new technique broadens segmentation and offers a new level of precision so you can reach deeper and boost consumer engagement across your entire business. We help you identify and build a custom view of your most profitable consumers so we can then help you innovate, communicate and activate with those consumers in mind.


of current car owners live in Tier 3 and Tier 4 cities—along with 68 percent of next year’s potential car buyers.

Consumer Insights

of Chinese consumers are actively saving for future health needs.


Lorem Ipsum es simplemente el texto de relleno de las imprentas y archivos de texto. Lorem Ipsum ha sido el texto de relleno estándar de las industrias desde el año 1500

test box

rwewew wewe w we 


Succeeding in today’s market requires more than just keeping pace with the Joneses. Competition is fierce and new products are a dime a dozen. But great innovators make it look easy, almost magical. Behind that magic, however, is immense time, discipline, and analytics. That’s where we come in.

Our end-to-end innovation process is backed by 30 years of experience developing, optimizing and validating product campaigns. Our innovation approach identifies what consumers say they need as well as the needs they haven’t articulated yet. That’s where breakthrough opportunities—those with true potential to achieve sustainable growth for your business—reside.

Market Opportunity

of new ideas turn into sustainable new launches in the Chinese market.

Development and Qualification

of companies in China have an innovation process in place.


new products achieve breakthrough success. Let’s beat the odds together.

Post Launch

products go on to be successful.


Lorem Ipsum es simplemente el texto de relleno de las imprentas y archivos de texto. Lorem Ipsum ha sido el texto de relleno estándar de las industrias desde el año 1500


Effective marketing is about delivering your message to the right people, shaping their preferences and, ultimately, driving sales. We call this reach, resonance and reaction—the three Rs of marketing effectiveness.

Our marketing effectiveness measurement systems are unparalleled in their scope and level of integration. We can help you measure how well you’re accomplishing your advertising goals across video-, audio- and text-based advertising on virtually any platform or device. From network television to streaming audio on a smart phone to social media on a tablet, we’ve got you covered whether you’re buying or selling advertising.

Advertising Effectiveness

of TV ad investments miss their mark. We’ll help sharpen your aim.

Creative Optimisation

TV advertisements in China do not communicate with audience effectively.

Audience Measurement

Chinese urban TV viewers surf the Internet while watching TV.

Nielsen Social Intelligence

Chinese Internet users use micro-blog and 79 percent of them log on more than 5 times a week.

Sales Effectiveness

Understanding today’s consumer is no easy feat, and with store-level as well as shopper insights in all of the markets you operate in, your customers’ behaviors and preferences will always be top of mind.

Effective shopper marketing relies on understanding shoppers to influence their purchase decisions and drive growth. So with our insights, your activation will always be shopper-friendly. Our consumer panels dig deep into shopper behavior to help you understand the why behind the buy so that you can enhance your marketing approach at retail.

Driving performance is also about understanding the levers that influence purchase decisions and ultimately guiding your price and trade promotion strategies. We have an end-to-end solution that helps you measure each of these in-store variables and their impact on your sales volume.


of purchases for CPG categories are unplanned and 67 percent of brand decisions are made in-store.

Price and Promotion

of sales in hyper markets are sold through promotions.

Sales Measurements

retail outlets exist in China, and modern trade outlets are growing 11 percent each year.

Total Brand and Customer Experience

of market share can be gained by brands that are strong on both brand equity and customer satisfaction.