Concept Screening and Optimisation

After we help you identify strong initiatives, we help you optimize them through clear and actionable recommendations. Through a holistic evaluation of your proposition, we ensure that the concepts you plan to market are the most marketable and relevant to consumers—and have the ability to break through the clutter and connect with them.

Our experience tracking thousands of product launches, combined with our trusted experts and comprehensive suite of solutions, will help you differentiate your proposition and pave the way for a winning and sustainable new product.

Using our 12 Factors for Success method, we can predict the probability of launching a winning product. Outstanding performance on just a few of these factors is not enough; a new product is only as strong as it weakest link. Falling short one of the factors? Advanced diagnostics combined with our country, category, and product expertise will advise you how to re-shape your proposition into a market winner.

Factors for Success

Modelled on more than 30 years’ testing across more than 200,000 initiatives worldwide, the framework identifies which factors will lead your new product to market success.