Nielsen Annual Marketing Report: Era of Alignment
Learn about future-focused marketing and advertising strategies for brand building and customer acquisition.
The death of third-party cookies is an opportunity—not a pitfall—for marketers
Now is the time for marketers to prepare for a world without third-party cookies if they want to be able to outperform their competitors.
How B2B Marketers Can Thrive in the Age of Adaptation
With the right measurement and creative thinking, marketers can ensure their tactics map to specific objectives that move their business forward.
Success Criteria of Marketing Measurement for the Modern Digital Marketer
Having an agile solution, focused on granular insights, across all channels in the consumer journey has become table stakes for the modern digital marketer, and savvy marketers are not compromising on any facet.
How to Maximize Marketing ROI at Every Budget Size
Marketers that thrived in 2020 used ingenuity and agility to keep in lock step with the pace of change. But change is far from over.