NIELSEN ACADEMY
Nielsen Academy is an initiative by Nielsen Global Connect
in collaboration with FEPS Business Incubator since 2016
This is the 3rd round of the program in Egypt with a long list of graduates who have all kick-started their careers with Nielsen and other companies, empowered by the knowledge they accumulated during the course.
The program is made up of 14 sessions, designed to provide both a theoretical and practical education on the Market Research Industry. The course exposes participants to the market reality and offers them a deeper understanding of consumer behavior.
Participants have the chance to improve their leadership, analytical thinking and presentation skills.
Upon the successful completion of the program, students will receive a certificate and some of them will have the opportunity to join Nielsen for a full-time position.
WHO COULD JOIN
- Faculty of Economics and Political Science (English and French sections)
- Faculty of Commerce (English section and Georgia State University Program)
- Faculty of Mass Communication (English Section)
- Faculty of Computers and Artificial Intelligence.
WHAT DO YOU LEARN
- How we measure Business performance and Consumer Behaviour
- How Market Research benefits Business
- How to improve your analytical thinking skills
- Qualities of being a good leader
- How to work and collaborate with team members
WHY JOIN?
- Learn about the market research industry.
- Improve your analytical and leadership skills.
- Receive a certificate from Nielsen, the global leading Company in market research upon the completion of the program.
- Widen up your network and deal with experts from different managerial levels.
- Opportunity to get a job at Nielsen!
FAQ’s
Market research is the process of gathering and analyzing information as well as providing meaningful interpretation. The information may specifically focus on the product/service a company is offering. It may also target understanding the industry as a whole as well as the potential competitors.
The purpose of conducting market research differs according to the goal of the study. Here are a few examples:
- Verifying market needs
- Identifying the competitors
- Improving the company’s offerings
- Satisfying consumers
All of which aim to foster insights into market conditions so that companies can successfully make better business decisions.
Students of Cairo University who are enrolled in their senior year during the program in one of the following faculties are only eligible to apply:
- Faculty of Economics and Political Science (English and French sections)
- Faculty of Commerce (English section and Georgia State University Program)
- Faculty of Mass Communication (English Section)
- Faculty of Computers and Artificial Intelligence.
After the completion of the application process, the Nielsen Academy team will assess all applications thoroughly, and will select candidates who match the criteria for an interview. Other requirements might be included after completing the application to further assess the candidates.
The program provides both theoretical and practical knowledge around the Market Research industry. This will help graduates of the Nielsen Academy in applying the knowledge and skills they gained throughout the program across a multitude of professional careers.
Nielsen has provided job opportunities for high performing students after graduation; 14 of the first round’s graduates & 9 of the second are currently employed by Nielsen, and you can be next!