The Future Awaits: Tech-Transformed Consumption
In our latest research, we examine the challenges and accelerators affecting how and when consumers around the world will engage with the myriad forms of emerging technologies primed to make their lives easier and more efficient.
Digital Formats Are Among the Most Trusted Advertising Sources Despite Slow Growth
The most credible advertising comes straight from the people we know and trust. And it should come as no surprise that more than eight-in-10 global respondents (83%) say they completely or somewhat trust the recommendations of friends and family.
From X-Rays to MBAs: The Next Wave of Digital Opportunities
From search engines to social networks, people around the globe mostly use electronic devices for three primary purposes: relationship building/maintaining, information gathering and entertainment viewing. But what does the future use of electronic devices look like, and where are the best...
Age of Technology: Generational Video Viewing Preferences Vary By Device and Activity
Globally, consumers largely favor TV as the device of choice for watching video programming. However, there are a few regional and generational differences in how we watch.
Don’t Touch That Dial – Or That One – Or That One: The Changing Digital Landscape
We’re living in a world of 24/7 connectivity, accessing our content on our own terms, and we like it that way. Around the globe, 76% of respondents in a Nielsen online survey say they enjoy the freedom of being connected anywhere, anytime. While consumers love this flexibility, it represents a...
Multiplying Mobile: How Multicultural Consumers are Leading Smartphone Adoption
Smartphone ownership grew to 68 percent between November and January 2014, up 9 percent from the start of 2013. And among those who bought their mobile phone within the last three months, a whopping 84 percent chose smartphones for their new handsets. Multicultural consumers have led the growth in...
How Smartphones are Changing Consumers’ Daily Routines Around the Globe
Smartphones are beginning to transform how we engage in our everyday lives. Only a few years ago, they were still the minority of mobile phones around the globe, but already they’re beginning to transform how we engage in our everyday lives. Today, they have a much more dominant presence. Not...
Shopping Lists: How Mobile Helps Consumers Tick All The Boxes
Mobile shopping is gaining momentum among U.S. consumers, as more than four in five (87%) smartphone and tablet owners say they use these devices for shopping activities, up 8 percentage points from 2012. With smartphones already in almost two-thirds of American’s hands and tablets continuing to...
The U.S. Digital Consumer Report
The number of digital devices and platforms available to today’s consumers has exploded in recent years. As a result, today’s consumer is more connected than ever, with more access to and deeper engagement with content and brands. And these changes are contributing to the media revolution and...
What’s Empowering the New Digital Consumer?
Technology has changed a lot in the last 30 years—even the last three! Today’s consumer is more connected than ever, thanks to the proliferation of digital devices and platforms. Content once available only via specific channels, such as print and broadcast television, can today be delivered to...