Key takeaways from 250+ Marketing Mix studies in Middle East & Africa
With the extreme change in economy over the past year, due to the aftermaths of the Egyptian pound flotation, consumers have dramatically shifted their behavior.
Global sport's top-line metrics, notably global sponsorship and media rights spend, continued to point in the right direction in 2016 but it was also a year of rapid change across the industry.
As the online landscape broadens, it's clear that businesses looking to grow will to include digital channels right alongside their brick-and-mortar operations to keep pace.
Morocco marked its first introduction to the Nielsen’s consumer confidence survey in the third quarter with an index score of 85. This quarter’s addition of Morocco brings the total number of countries surveyed to 61, globally.
Consumer confidence in the United Arab Emirates (UAE) had the highest index of five countries measured by Nielsen in Middle East/Africa region (108), but the country's confidence decreased seven points from the first quarter—the biggest quarterly decline in six years.