Nielsen Vice Chair Susan Whiting delivered a keynote presentation on Mobile in Media at Mobile World Congress, she examined some of the disruptions around content consumption.
Mobile Consumer: A Global Snapshot report looks at the growth in mobile advertising and the reach and receptiveness to ads on smartphones.
The Mobile Consumer: A Global Snapshot, and found that while mobile usage differs significantly by market and demographic groups around the world.
Maximizing Mobile: Multiple Phone Use is Rising in BRIC Markets; In India, the overwhelming majority mobile owners still only carry one device, much like in the US.
Pay-As-You-Phone: How Global Consumers Pay for Mobile; consumers in most markets prefer pre-paid plans over contracted service, according to an analysis by Nielsen.
With the help of their smartphones and tablets, moviegoers can stay on top of the latest movie trends in real time; mobile moviegoers are the biggest move enthusiasts.
Japan and the U.K. are two of the most highly mobile cultures, yet usage in each is unique to their market; smartphone ownership is notably more prevalent in UK.