Insights

Reputation's Role in Unlocking Brand Value

People who are more informed, engaged and active when it comes to social and business issues around the world are increasingly inquisitive and knowledgeable about the companies they choose to buy from. In fact, there are signs that they’ve never been more interested in the reputation of companies...

Russian Consumers Brace for Austerity

The question that marketers and retailers in Russia need to answer is: How do I win with the new Russian consumer who suddenly has far less disposable income than a year ago? Winning today will definitely be difficult, given the environment, which means that assortment and price are more important...

Nielsen Joins Alliance 4 Youth

Creating and supporting strong career paths for youth is essential to the success of any society. Across the world, Nielsen has committed to having an uncommon social, economic and environmental impact in local communities; and we are proud to continue that commitment through our involvement with...