The UEFA Champions League Final isn't just a fan favorite; sports are a huge draw for media buyers and the payoffs for rights holders are rising.
Marketers looking for ways to stay top-of-mind with consumers are turning to social media—and influencers—to build more personal (and profitable) connections.
Brands that can harness data to dial in the right combination of influencer, platform, content and interest can create connections that drive engagement—and ROI.
In addition to impressive viewership, the Eurovision Song Contest provides insight into the emotions of the audience—through the mood of the songs they vote for.
As engagement with digital channels continues to rise, understanding the consumers behind those engagements is essential for matching the right message with the right audience.
Global marketers say building brand awareness is their top objective for the year ahead, followed very closely by new customer acquisition.
In concert with the launch of Nielsen’s 2022 Annual Marketing Report, we spoke to Jamie Moldafsky, Nielsen’s chief marketing and communications officer, about the importance of brand, the intersection of brand and acquisition, understanding full consumer journeys and the value of scalable data...
Learn about future-focused marketing and advertising strategies for brand building and customer acquisition.
Hotel Barceló Group leverages Nielsen ID Resolution System for Attribution Measurement to optimise marketing spend and activation strategy across media channels.
Nielsen Marketing Cloud built tailored audiences to reach the specific professionals in the pharmaceutical industry.