Learn about future-focused marketing and advertising strategies for brand building and customer acquisition.
While brands can use data to inform messaging, leverage modern martech to improve targeting and measure engagement to gauge performance, there is one facet of marketing that modern technology can’t help with: consumer trust.
Good content is always the foundation of any influencer marketing. These best practices still hold true: Content must be relatable and authentic.
Multi-touch attribution harnesses your data like a seasoned cowboy at a rodeo so you can get the insights you need. But making the most of this tool requires a few key steps first.
Esports fans around the world include some of the hardest to reach consumers for brands because of their cord-cutting and ad-blocking tendencies. While esports unites them as a fan base, their digital-first mindset is pervasive in their approach to broader entertainment consumption.
By placing the shopper at the center of decision making, manufacturers can better collaborate with their retailer partners to address the inefficiencies of trade spend—one of the largest costs of doing business.
Nielsen Ad Intel data shows that over the last five years, there has been a significant reduction in the number of advertisers in the top five advertising categories. In Entertainment & Leisure, advertisers have dropped from 28k to 18k; Finance from 6k to 5k; Food from 2k to 1k; Auto down from 7k...
Consumer spending in the grocery sector has continued to slow for the third consecutive month, with sales up +1.2% in the last four weeks, below the CPI rate of +1.9%, and compared to +2.5% this time last month.
Consumers today are more disloyal than ever before; the once steadfast consumer retail environment primed to grow brand-loyal hearts has shifted to a more capricious climate, where product infidelity is now the norm.
Granularity matters to marketers because it gives them the ability to distill huge chunks of marketing activity so that you can understand the smaller components.
With so many DMP vendors fighting to stand out, it’s no surprise that many marketers aren’t able to truly differentiate the competing solutions. And to be fair, from an eagle’s eye view, I don’t know that there is a way to.
Marketers today have more than enough data available to them, but they’re looking for better ways to use and connect their data sets to gain deeper, more valuable insights.
Growth in the grocery sector has slowed since January, with sales up +2.5% compared to +3.3% this time last month. However, there is opportunity for retailers online, as the online grocery market has hit a huge value of £8.5bn per annum.