COVID-19: Tracking the impact on media and consumer behavior
As we enter year three of the global pandemic, the impact of COVID-19 continues to shape consumer behavior as well as the global economy—and we can expect to feel its ripple effects for years to come.
My Relationship with a Biscuit Pack
My experience with the orange pack of biscuits is typical of how shoppers interact with product packs. Packs catch the shopper’s attention at the “Zeroth moment of truth”—when the shopper is in front of a screen. They then catch the shopper’s attention in front of the shelf—that’s the...
Late Easter Bank Holiday and Warm Weather Boosts UK Supermarket Performance
Following a slow start to the year, consumer spending in the grocery sector increased in April by +5.9% for the four weeks to 20th April, the highest level since the late Easter in 2014 and the summer heatwave of 2013, according to data released today by Nielsen.
Shoppers continue to hold back grocery spend amid extended Brexit uncertainty
Consumer spending in the grocery sector has continued to slow for the third consecutive month, with sales up +1.2% in the last four weeks, below the CPI rate of +1.9%, and compared to +2.5% this time last month.
Grocery sales slow, but huge opportunity for retailers as online market hits £8.5bn
Growth in the grocery sector has slowed since January, with sales up +2.5% compared to +3.3% this time last month. However, there is opportunity for retailers online, as the online grocery market has hit a huge value of £8.5bn per annum.
Authenticity is the Key Ingredient for Brands with Personality
Now more than ever, brands are “taking stands”—challenging the status quo, and their competitors. It’s a popular phrase, and an evolving idea in today’s social and political moment, not to mention over the past decade as corporate responsibility and sustainability has risen in prominence...
E-Commerce and Convenience: A Look at How New Zealand’s FMCG Market is Changing
Online grocery, which currently accounts for 3%-4% of total grocery sales in New Zealand, continues to drive growth, and we expect that growth to accelerate in 2019 as retailers meet rising consumer demand with the continued rollout of their e-commerce programmes.
Slowdown in Grocery Growth at Christmas
While shoppers visited more supermarkets more frequently this Christmas, in a competitive retail environment, grocery sales growth slowed to +1.8% in the last four weeks, almost half the growth (+3.7%) enjoyed at the same time last year.
Taking Agile Innovation From the Garage to the Conference Room
One of the biggest is that small start-ups are generating 53% of the growth and cutting into the share of established manufacturers. And so FMCG manufacturers of all sizes are looking to the successful start-ups for inspiration on how to be more agile, but is it that simple?
Consumers set to spend £7bn on groceries in run up to Christmas
Sales momentum remains weak across the grocery industry, with headline growth of +2.3% over the last four weeks, according to data released by Nielsen. However, despite the slow start to Christmas spending, we predict that grocery shoppers will spend £7 billion in the crucial two week period...