Global advertising spend has continued to climb, gaining 3.2 percent in the third quarter year-over-year (YOY). This quarter’s growth likely reflects Asia Pacific’s expanding powerhouse ad market, as well as a bottoming out of Europe’s contracting ad market. While the North American region saw a slight decline of 1.3 percent during the quarter YOY, the absence of heavy political advertisements surrounding last year’s U.S. election is likely the cause.

METHODOLOGY

Nielsen Global AdView Pulse measures ad spending for TV, newspapers, magazines, radio, outdoor, cinema and Internet display advertising. Ad spend is based mainly on published rate-cards. Some markets may exclude select media due to data availability.

The external data sources for the other countries included in the report are:

• Argentina: IBOPE
• Brazil: IBOPE
• Croatia: Nielsen in association with Ipsos
• Egypt: PARC (Pan Arab Research Centre)
• France: Yacast
• Greece: Media Services
• Hong Kong: admanGo
• Japan: Nihon Daily Tsushinsha
• Kuwait: PARC (Pan Arab Research Centre)
• Lebanon: PARC (Pan Arab Research Centre)
• Mexico: IBOPE
• Pan-Arab Media: PARC (Pan Arab Research Centre)
• Portugal: Mediamonitor
• Saudi Arabia: PARC (Pan Arab Research Centre)
• Spain: Arce Media
• Switzerland: Nielsen in association with Media Focus
• UAE: PARC (Pan Arab Research Centre)