Europe / United Kingdom / / London

Marketing & Communications

#: 106961-en_US / 106961

Regular

Full-Time

The International Marcoms team protects and builds the reputation of Nielsen’s brand and supports the highest value revenue opportunities. We do this by clear and creative marketing and communications campaigns that engage and educate our associates and external audiences. We generate commercial leads, help tell smart stories and create demand for our products and services.

 

The need for trusted, independent, audience measurement is critical for media buying and selling, across all media types (television, digital, print, audio, out-of-home and cinema). As Product Marketing Manager EU/Americas you will be responsible for strategising and executing a marketing and communications Measurement roadmap each year, including our Nielsen ONE international story, product launches and expansions, content to be published and Nielsen owned and industry events/webinars. You will nurture our existing clients with regular engagements and create new opportunities to showcase our global footprint in countries. 

 

You must promote and protect Nielsen’s brand and support the Product and Commercial teams to leverage growth opportunities. The successful candidate will have a passion for strategising revenue growth through a range of marketing and communications tactics. 

 

As a global business, the successful candidate must be a team player that proactively contributes to global marcoms responses and plans. As the Product Marketing Manager EU/Americas representative you will also be responsible for ensuring the local International Marcoms teams have the global information required so that they can implement, localise, translate and distribute strategies for their regions. 

 

SKILLS REQUIRED AND RESPONSIBILITIES:

 

  • Drive marketing and communications strategies for the Audience Measurement portfolio internationally including Nielsen ONE, TV, digital, print, audio, out-of-home and cinema. 

  • Crisis management – Be the go-to stakeholder for what to do when a Measurement crisis arises through creating and approving Nielsen’s Measurement EU/Americas responses. This will require working closely with Product and Commercial teams to minimise negative press coverage and revenue impact.

  • Content writing: creating regular editorial content (insights articles, press releases, reports, perspectives), product notices and designing email campaigns.  

  • Leadership when launching products or enhancement: As the coordinator you will be responsible for highly successful and memorable client-centric announcements and product materials. 

  • Sales enablement: A key stakeholder for strategising major RFP responses and defining revenue marketing strategies. 

  • Team player: active participation with the U.S. Marcoms team to ensure International Measurement messaging and strategies are cohesive. You will work closely with a counterpart in APAC. 

  • Work with Product Management to understand product priorities and roadmap milestones and bring together cross-functional teams across the Marcom Centers of Excellence including Communications, Growth Marketing and Partnerships & Events to develop integrated marketing plans that directly support commercial priorities that deliver incremental revenue with existing clients and engage new clients

  • Partner with Commercial and Product leadership teams to translate business strategies into marketing and communications strategies that help the business meet its revenue targets

  • Measure the impact of our efforts

  • Document steps and processes for maximum efficiency

  • Be creative and strive to always think differently

 

QUALIFICATIONS:

 

  • Minimum of 10+ years experience in B2B Marketing, Media

  • Confident communicator with exceptional attention to detail, along with the proven ability to consistently make sound judgments and an ability to address business and technical audiences

  • Experience leading multi-practice teams toward a common deliverable on frequently accelerated timeframes 

  • Strong collaborator and mentor with the ability to bring out the best in talent and effectively motivate and manage teams

  • Excellent organisation, project management and problem solving skills

  • Amazing writing and PowerPoint/Slides skills and be able to tell a cohesive story through a narrative or a deck

  • Must be intellectually curious and collaborative, “humble, hungry and smart” with a strong work ethic

  • Relationship building skills with the ability to interface with senior executives and experts across the organisation

 

WORK STYLE: 

 

  • Have a roll up your sleeves and get it done attitude – it is not enough to have great ideas, you must be able to get stuff done 

  • Playing well with others is a must. We work as a team and have no room for egos

  • Be able to cultivate relationships inside and outside the organization

  • Work independently on a small team with a tremendous amount of responsibility

  • Be able to work in a dynamic environment where new projects and pop-up often

 

REPORTING LINES:

  • This position reports directly into the EMEA VP Marcoms leader and has a dotted line into the Global Measurement team. 

  • You will work collaboratively with the international marcoms clusters who will execute your plans locally