Europe / United Kingdom / / Oxford


#: 108334-en_US / 108334



Nielsen is a global leader in audience insights, data and analytics, shaping the future of media. Measuring behavior across all channels and platforms to discover what audiences love, we empower our clients with trusted intelligence that fuels action. 

As the Digital Marketing Executive, you are responsible for planning, implementing and managing parts of the Nielsen Digital research panel participant recruitment strategy across several markets. You will cover a wide variety of duties such as affiliate marketing, SEO/SEM, design and analysis of creatives, web marketing, web analytics, content strategy planning, and keyword strategy.

Find out more about Nielsen Digital Panel here:


Role responsibilities:

  • Partnering with the Recruitment and Research Managers to identify needs and plan strategy accordingly
  • Managing Social Media Campaigns, working towards organic search optimization and ROI maximization
  • Regularly performing thorough keywords research
  • Identifying key SEO KPIs
  • Monitoring email performance and web analytics
  • Prepare and present reports regularly
  • Researching, testing and scaling new panelist (customer) acquisition channels, techniques and technologies
  • Identifying our buyer persona to better target identified audiences
  • Identifying problems and implementing solutions in a timely manner
  • Suggesting improvements for process and productivity optimization
  • Staying up to date with the latest SEO and digital marketing latest trends and best practices


Role requirements:

  • Experience as a digital marketing executive or in similar role, covering a number of channels eg Email, SEO, PPC & Social (knowledge of Google Analytics, Google AdWords, Facebook Ads)
  • Evidence of planning and implementing a successful social media strategy
  • Working knowledge of web analytics and web marketing
  • Experience with direct email marketing campaigns (ideally knowledge of Salesforce Marketing Cloud)
  • Ability to analyze data and provide evidence-based recommendations
  • Sense of ownership and pride in your performance and its impact on company’s success
  • Critical thinker and problem-solving skills
  • Ability to collaborate with internal teams across the organisation and external agencies
  • Good time-management skills
  • Great interpersonal and communication skills
  • Ideally experience or an interest in Market Research
  • Self Starter – this is a role within a team where you will be the specialist


Why work for Nielsen?

  • Flexible working/remote working
  • Fidelity Pension
  • AXA Private Health Insurance
  • Life Assurance
  • 25 days holidays pa with option to purchase an additional 10 extra days
  • Family friendly policies: Childcare vouchers /Maternity/Paternity/Adoption/Parental leave 
  • Season ticket loans/Car benefits/ £1000 Cycle to Work scheme
  • Unum Lifeworks – private & confidential helpline
  • Volunteering and community development opportunities
  • Gym membership discounts and savings on shopping and much more…

Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.