Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Case for Growth Through Transparency: A Way Forward for Digital Advertising
As major technology players phase out third-party cookie tracking, digital marketers are facing a new reality. Without an independent view, market confidence in digital advertising could see significant erosion. We are embarking on three key initiatives to ensure Nielsen measurement continues to...
Using Nielsen’s data science acumen to help young people succeed at work
Ahead of the World Economic Forum, we conducted a survey to better understand the challenges for young people joining the workforce. Pat Dodd, Chief Commercial Officer, Nielsen Global Connect, shares the results, as well as his advice for today’s youth.
Nielsen and Alliance 4 YOUth Partner to Boost Youth Employability in the Middle East
With a strong foothold in Europe, the Alliance 4 YOUth, which Nielsen is a global partner in, recently launched with great success in the Middle East, North Africa and Pakistan (MENAP), significantly broadening the organization’s reach and impact.
Nielsen’s Commitment to Youth Employability Takes Centre Stage at Alliance 4 Youth Event
As a global member of Alliance 4 YOUth, Nielsen partners with Nestlé and other members to help reduce unemployment in Europe. As an active member of the consortium, Nielsen contributes pro bono studies to the Alliance, creates digital media space, including content on the Alliance’s Facebook...
Nielsen Helps the Alliance for YOUth Tackle Youth Unemployment in Europe
One in four Europeans under the age of 25 are unemployed, a record-high percentage that affects six million families. Last year, we joined forces with Nestlé and other organisations to create the Alliance for YOUth, a program committed to tackling youth unemployment in Europe.