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Nielsen expands ecommerce capabilities for FMCG brands following strategic alliance with Profitero

London – Thu 14 April 2016. Global information and insight firm Nielsen and ecommerce analytics company Profitero are forming a strategic alliance to incorporate Profitero’s Digital Shelf 360 suite into Nielsen’s ecommerce offering to FMCG brands.

The alliance extends Nielsen’s ecommerce capabilities to allow manufacturers to correlate digital shelf analytics with actual sales data.  The enhanced offering will help them understand ‘the why’ behind what they observe in their online sales and share movements. 

In Europe, Nielsen already has ecommerce measurement in the UK, France and Spain, with additional information from large key accounts in the Netherlands and Turkey.

Profitero brings its advanced technology, global coverage and multiple offerings in ecommerce analytics to the alliance. Its coverage spans more than 300 million products on 4,000 websites across more than 40 countries every day to deliver a holistic digital shelf solution.  The solution evaluates all ecommerce performance drivers including price, promotion, assortment, search position, product content, and ratings and reviews to uncover and help clients capitalise on ecommerce opportunities.

“Nielsen is continuously investing and developing relationships to ensure our clients have access to robust measurement services, allowing them to benchmark and identify ecommerce growth opportunities,” explains Nielsen president for lead markets Karen Fichuk.

She continues: “This alliance brings the industry a step closer to measuring the Total Consumer – covering offline and online purchases, all outlets, retail and out of home.  In today’s rapidly changing retail landscape, ecommerce performance metrics are no longer a ‘nice to have’, but an essential part of the success equation for everyone in the retail industry.” 

Profitero’s CEO and co-founder Vol Pigrukh adds: “Profitero’s strategic alliance with Nielsen further reinforces our position as the leading provider of ecommerce analytics.  Our digital shelf insights help FMCG manufacturers increase ecommerce sales and win market share. The powerful combination of Profitero and Nielsen will enable us to expand this approach to the total ecommerce market and deliver the most comprehensive solution to FMCG brands, helping them to grow their business both online and across all channels.”

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About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance.  Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit

About Profitero

Profitero monitors what shoppers see and buy online, actively tracking more than 300 million products across 40 countries for retailers and consumer brands. Real-time ecommerce analytics, insights and strategic recommendations pinpoint how to improve daily performance across your sales channels. Our proprietary digital monitoring technology is uniquely combined with sales data, ensuring that you maintain or increase market share. For more information visit


Nielsen – Neil Beston, Europe media relations director,

Profitero – Jannie Cahill, EMEA marketing director,