What impact did your marketing activity have on sales?
That’s what you need to know about your marketing activities to ensure they’re giving you what you need. It’s why we collaborate with manufacturers and media companies alike, and why we strive to make the critical connection between your marketing and sales–so you can evaluate your marketing strategy from every angle.
Winning the day will come down to having a consistent view of all of your information. One truth that the entire business views and makes strategic decisions based on.
WHAT WE MEASURE
In the end, it’s all about putting the pieces together to deliver and effectively communicate integrated learning that drives marketing return on investment (ROI) from end-to-end. You need harmonized data that deliver consistent reporting that seamlessly rolls up and drills down to meet the needs of the business.
By analyzing your marketing mix, we can provide you with the analytical foundation to guide strategic investment decisions for brands and category portfolios across markets.
Our solutions analyzing the reaction to your marketing activities will help you answer questions such as:
- Has my media activity affected sales?
- What media should we use?
- What is the ROI per brand, campaign and media type?
- What is the most effective creative?
- Is advertising creating longer-term sales effects?
- What is the most effective frequency of my media?