North America / United States / MA / Needham

Technology & Engineering

#: 101838-en_US / 101838

Regular

Full-Time

Ad Operations Specialist – 101838

Technology and Engineering – USA Needham, Massachusetts 

 

Ad Operations Specialist

 

The implementation department is dedicated to helping drive client value by aligning Nielsen’s digital market research and marketing attribution measurement processes to the client’s market research and business needs. To do this the candidate is responsible for assessing clients’ technical marketing technology stack and ensuring that the Nielsen Multi Touch Attribution platform can successfully measure how the clients’ digital marketing spend is driving purchases by their customers. A successful candidate will have experience in multiple subject areas; particularly around ad operations and data analysis, a strong understanding of web advertising and measurement, and global client management experience.

 

ROLE DETAILS:

  • Serve as the technical expert for Multi Touch Attribution Tagging processes/products

  • Ability to troubleshoot and solve technical Tagging client inquiries to answer all BAU client requests

  • Ability to manage multiple Tagging campaigns in parallel, involving tag creation through confirmation of correct output, following standard procedures and meeting deadlines throughout.

  • Monitors and analyzes campaign performance and conducts QC checks.  Consolidates and reports results out to clients.

  • Responds to client requests in a timely manner; consistently follows through on issue resolution.

  • Escalates/engages support as required to ensure timely turnaround time to client.

  • Knowledgeable about or able to quickly adopt Ad Tagging processes, schedules, and products to ensure compliance and meeting of delivery schedules/SLAs. Understands relationships of processes to upstream and downstream teams.

  • Work across cross-functional teams as needed (Ops, Tech, Engineering, Clients, Client Services, DSMs).

 

QUALIFICATIONS & SKILLS:

  • 4 year college degree or 3+ years of comparable work experience

  • Proven record of delivering quality results on time

  • Uses logic to analyze data and capability to draw conclusions and convey or provide advice or consultation to business leaders

  • Ability to communicate clearly, concisely and effectively both verbally and in written communication

  • Proficient with use of Microsoft (Excel) and Google tools or equivalent

  • Basic SQL knowledge to query data and perform analysis

  • Use discretion and exercise good judgment in making decisions

  • Ability to work with all levels of staff

  • Maintain composure and respond appropriately in stressful or crisis situations

  • Experience in developing, implementing or maintaining business performance measurement data

  • Experience working with and reporting results to senior management and staff

  • Good understanding of current Nielsen business, products, and processes, including business uses and requirements

 

ABOUT THE TEAM 

 

Why do you purchase a product? Maybe you downloaded a digital coupon, received an email, or viewed a digital video advertisement. In the Marketing Effectiveness Multi-Touch Attribution (MTA) practice, our job is to figure out which digital media tactic is most successful at driving sales for products. Using statistical models, we help clients optimize where they should spend their money on digital marketing to best ensure their product’s success.

#LI-GR1

ABOUT NIELSEN

By connecting clients to audiences, we fuel the media industry with the most accurate understanding of what people listen to and watch. To discover what audiences love, we measure across all channels and platforms⁠—from podcasts to streaming TV to social media. And when companies and advertisers are truly connected to their audiences, they can see the most important opportunities and accelerate growth.

 

Do you want to move the industry forward with Nielsen? Our people are the driving force. Your thoughts, ideas and expertise can propel us forward. Whether you have fresh thinking around maximizing a new technology or you see a gap in the market, we are here to listen and take action. Our team is made strong by a diversity of thoughts, experiences, skills, and backgrounds. You’ll enjoy working with smart, fun, curious colleagues, who are passionate about their work. Come be part of a team that motivates you to do your best work!  

Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

Job Type: Regular 

Primary Location:  Needham,Massachusetts 

Secondary Locations: , , , 

Travel:  No