Africa and Middle East / Turkey / / Istanbul /


#: 743999739637578 / 50245613



Job Description

About job

Innovation matters. With best-in-class research and predictive analytical tools, Nielsen BASES remains at the core of our client's new product ideas, product messaging that inspires action, fresh packaging designs, and optimal product launch strategies. In BASES, you will work with industry-leading marketers and see your work come to life.  Have you ever wanted to modernize the brand and bottle design for an iconic soft drink company? How about discovering the next big energy drink? In BASES, you can.

Be curious. Be collaborative. Be forward-thinking.  Join the BASES team and work with our clients as a consultant, a problem solver, and the voice of Nielsen at our clients.


When you join the Nielsen team, you’re signing up for an experience that requires flexibility, curiosity, and passion. As a Manager you will: 

  • Accountable for supporting the region in achieving and exceeding revenue targets through excellence in partnership with BASES colleagues to meet client expectations and quality deliverables

  • Ownership of high-quality client deliverables

  • Independently leads client results conversations and is seen as a key point of contact.

  • Provide hands-on development of forecast analysts, collaborates with analysts on forecasts and validations, and coaching them towards independent management of forecasts

  • Act as a point of continuity for forecast analysts, with accountability for first review to final forecast approval on forecasts 

  • Coach analysts on projects, guiding the development of quality analyses

  • Drive capacity planning activities, to ensure work is being done efficiently and in a timely manner

Client Leadership

  • Own revenue targets for the Turkey market 
  • Business Development with key Nielsen clients focusing on the FMCG sector
  • Prepare proposals by accurately identifying study design and pricing. 
  • Leads client meetings, presents study results and conducts external presentations, as appropriate
  • Manages the overall success of client deliverables
  • Accountable for the success of assigned projects
  • Maintains client standards: deliverables, terminology, questionnaire standards, study designs, etc. and creates client playbooks
  • Resolves or seeks support for resolution of project issues to maintain timing and delivery standards
  • Acts as a final reviewer for project work, including forecasts

Client Satisfaction

  • Works closely with Client Delivery and Analytics team to understand clients’ business priorities and opportunities for engagement

  • Provides detailed feedback to inexperienced analysts and drives development of senior analysts to ensure high quality client deliverables

  • Assist with special projects to provide extra value to clients

Analytical Excellence

  • Strong understanding of all BASES services/tools

  • Well-versed in non-standard study types (ie restage, future state, complex optimization, etc)

  • Ability to land complex results in a simple story

  • Participate in thought leadership as defined by client requirements

Talent Management

  • Provides analysts coaching and feedback on a study by study basis

  • Identify development areas for analysts, looking for opportunities to stretch and grow junior talent and communicates it to Analytics team

  • Celebrate success and milestones of junior level associates

Corporate Contributions

  • Takes on opportunities to contribute to the broader organization through task forces and special projects.

About you

  • Detail orientation and strong organization skills

  • Strong written and verbal communication skills

  • Ability to think strategically about training and development needs

  • Strong working knowledge of Innovation Practice products and services, and ability to execute a variety of complex projects with limited support

  • Deep knowledge of forecasting theory and attention to detail, ensuring all forecasts are thoroughly reviewed

  • Deep understanding and ability to apply in-market data to forecasting judgment

  • Strong interpersonal skills and ability to deal with a variety of performance situations

  • Drive success of projects independently

  • Ability to think strategically about client objectives; connect insights outside of project silo

  • Fluency in both Turkish and English languages