North America / United States / NY / New York City

Marketing & Communications

#: 105000-en_US / 105000

Regular

Full-Time

Manager, Paid Media – 105000

Marketing and Communications – USA New York, New York 

 

MARKETING & COMMUNICATIONS – NIELSEN MEDIA 

 

We aspire to be one diverse, empowered, expert, motivated, passionate and accountable team driving winning outcomes through marketing and communication strategies, programs and initiatives. We are relentlessly focused on our audiences. This enables us to create compelling brand perception and favorability. We propel product and solution growth and support outsized client, consumer, shareholder and community respect and engagement. We are insights and opportunity driven. We proactively fuel growth through well-honed strategies, creative and thoughtful programs and exceptional execution. 

 

ABOUT THIS JOB 

The Global Digital and Growth Marketing team leads the digital marketing and advertising strategy, activation and optimization for the enterprise. Managing all marketing levers to drive specific outcomes for stakeholders including B2B lead and revenue generation as well as enterprise initiatives. This cross channel team develops and manages stakeholder strategies and execution on digital properties (including Nielsen.com), email, mobile and social properties – proprietary and paid. 

The Manager, Paid Media will work closely with the VP, Paid Media and internal MarCom teams in cross channel planning, activation, and optimization of Nielsen paid media campaigns. Paid media is an essential lever in the marketing mix in achieving campaign objectives and driving business outcomes. Supporting the development and scaling of B2B and B2C initiatives.  The paid media team will partner with media agencies, media partners and MarCom team members to deliver on campaign goals and objectives. 

 

RESPONSIBILITIES 

  • Nielsen Paid Media: Support the development of the B2B/B2C Paid Media campaigns leveraging paid media channels to meet business objectives. Paid Media practice spans all digital paid media channels including video, display, search, social, programmatic and native advertising. 

 

  • Paid Media Execution: Oversee and manage the development and implementation of Paid Media across all platforms working closely with internal MarTech teams and external agencies to drive awareness, leads & efficiencies.

  • Cross Channel Campaigns: Work closely with the broader Global Digital and Growth Marketing team across MarCom to support the development of media plans, understand goals and KPIs, and optimize paid media campaigns as part of cross channel marketing initiatives. 

  • Paid Media Channel Management: Partner with Analytics and Insights teams to assess campaign performance and identify key opportunities for growth and increased effectiveness

 

JOB DESCRIPTION 

  • Play an integral role in planning, strategy/execution, and reporting of paid media campaigns

    • Guide media strategy/plan, including media mix and flighting

    • Assist in developing campaign media briefs for agencies/internal partner teams

    • Partner with Creative team to ensure media and creative strategy are tightly aligned; provide input and feedback on campaign creative that adheres to channel best practices and aligns with campaign objectives 

    • Project manage campaigns to ensure teammates and agencies meet key milestones and campaign launches on time 

    • Analyze campaign performance, identify optimization recommendations, and report on results

  • Directly work with media agency in execution across all media channels 

  • Deliver media performance reporting including weekly insights across channels

  • Be accountable for campaign performance and deliver cross-functional updates, analysis, and executive summaries

  • Develop and test new audience segments (i.e. retargeting, lookalikes, custom audiences, etc.)

  • Support ongoing creative and landing page experimentation and testing

  • Recommend new paid media tactics, concepts, and approaches to inform broader marketing strategy

 

QUALIFICATIONS 

  • 5-7 years paid media & acquisition experience required, with some B2B experience; media agency experience preferred

  • Direct response experience a must

  • Global/international media buying experience preferred

  • Comprehensive in-platform knowledge of programmatic buying, audience creation, campaign management

  • Experience with a variety of leading media platforms, such as ad servers, DSPs, video, social and native. Preferred executional experience with Google’s analytics tool set/DV360

  • Ability to strategically assess new opportunities and make data-driven decisions resulting in tangible improvements in performance
  • Flexibility & ability to work in a fast paced and dynamic environment

  • A strong communicator with a can-do, positive attitude and a strong desire to get things done

  • Strong relationship development skills capable of developing, maintaining and growing internal and external strategic relationships across partners and functions. 

ABOUT NIELSEN 

Nielsen Holdings plc (NYSE: NLSN) is a leading global data and analytics company that provides a holistic and objective understanding of the media industry. With offerings spanning audience measurement, audience outcomes and content, Nielsen offers its clients and partners simple solutions to complex questions and optimizes the value of their investments and growth strategies. It is the only company that can offer de-duplicated cross-media audience measurement. Audience is EverythingTM to Nielsen and its clients, and Nielsen is committed to ensuring that every voice counts.

 

An S&P 500 company, Nielsen offers measurement and analytics service in nearly 60 countries. For more information, visit www.nielsen.com. 

 

From time to time, Nielsen may use its website and social media outlets as channels of distribution of material company information. Financial and other material information regarding the company is routinely posted and accessible on our website at https://www.nielsen.com/investors, and our social media accounts:

 

Twitter at https://twitter.com/Nielsen

LinkedIn at https://www.linkedin.com/company/nielsen/

Facebook at https://www.facebook.com/Nielsen/

Instagram at https://www.instagram.com/lifeatnielsen/

ABOUT NIELSEN

By connecting clients to audiences, we fuel the media industry with the most accurate understanding of what people listen to and watch. To discover what audiences love, we measure across all channels and platforms⁠—from podcasts to streaming TV to social media. And when companies and advertisers are truly connected to their audiences, they can see the most important opportunities and accelerate growth.

 

Do you want to move the industry forward with Nielsen? Our people are the driving force. Your thoughts, ideas and expertise can propel us forward. Whether you have fresh thinking around maximizing a new technology or you see a gap in the market, we are here to listen and take action. Our team is made strong by a diversity of thoughts, experiences, skills, and backgrounds. You’ll enjoy working with smart, fun, curious colleagues, who are passionate about their work. Come be part of a team that motivates you to do your best work!  

Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

Job Type: Regular 

Primary Location:  New York,New York 

Secondary Locations: , , , 

Travel:  No