India / India / / Mumbai

Gracenote

#: 106102-en_US / 106102

Regular

Full-Time

ABOUT THIS JOB

 

To assist with the execution of marketing research (quantitative – primary research) studies for our Media clients by compiling, analysing, and interpreting research data, including building presentations and writing client reports.

 

Requirements:

  • Willingness to work in 2pm- 11pm shift

 

Knowledge Skills:-

  • Post Graduate / MBA – Marketing (Desirable) or Relevant 0-2 years of experience in Market Research domain. Knowledge of marketing and advertising a plus.
  • Strong quantitative, data and analytic skills.
  • Strong consultative and customer service skills.
  • Above average skills with Microsoft Office suite of products.
  • Knowledge of SPSS preferred.
  • Effective organizational skills and ability to multi-task.
  • Quality-driven/strong attention to detail.

 

Primary Role

  • Responsible for supporting primary research quote requests and project work (cost/feasibility requests, survey design, survey programming requests/QA, field management, data processing, coding, tabulating, and report slide creation).
    • Drafting proposals, pricing & performing feasibility checks
    • Drafting/Editing Survey Questionnaire
    • Online survey link checking
    • Launching the survey
    • Preparing Analysis Plan(detailing Tables specifications)
    • Co-ordinating with the various teams (Programming, Data processing, Open End Coding, Translations, etc.)
    • Field-work monitoring/ communication
    • Sample performance and analysis
    • Managing sampling process
    • Data Tables /SPSS checking – Review data for errors and inconsistencies
    • Preparing PowerPoint report template – Participate in creating research reports
    • Report population and quality checking
    • Analysis and report writing – Analysing and summarizing the data to answer client questions and provide meaningful recommendations
    • Work on Meta-analysis/databases or other Value Additions as required
    • Work on different tools – SPSS, Primelingo /Scarborough database, Data Visualization tool etc.
  • Notifies project lead/manager of any problem/risk areas on timely basis.
  • Co-ordinate with multiple project members/ teams for query solving and keeping a track of project timelines.
  • Responsibility for quality of deliverable; error-free.
  • Interact and partner with global client consulting teams based out of U.S. to ensure a smooth delivery of projects.

 

 

Problem Solving, Complexity of Problems, Creative/Original Thinking

  • Follow established process for various phases or primary research projects.
  • Apply to project at hand. Identify and communicate project problems/risks.
  • Once trained, able to fully QA various phases of research project.

 

Interpersonal Skills

  • Strong interpersonal skills required.
  • Strong oral and written communication skills.
  • Strong team player.

 

Degree of Judgment

  • Close attention to detail.
  • Strong client focus and proactiveness.
  • Executes custom primary research project to specifications.

 

ABOUT THE TEAM

To assist with the execution of marketing research (quantitative – primary research) studies for our Media clients by compiling, analysing, and interpreting research data, including building presentations and writing client reports.

 

ABOUT NIELSEN

 

As the arbiter of truth, Nielsen Global Media fuels the media industry with unbiased, reliable data about what people watch and listen to. To discover what’s true, we measure across all channels and platforms⁠—from podcasts to streaming TV to social media. And when companies and advertisers are armed with the truth, they have a deeper understanding of their audiences and can accelerate growth. 

 

Do you want to move the industry forward with Nielsen? Our people are the driving force. Your thoughts, ideas and expertise can propel us forward. Whether you have fresh thinking around maximizing a new technology or you see a gap in the market, we are here to listen and take action.

 

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