India / India / / Mumbai

Analytics

#: 103361-en_US / 103361

Regular

Full-Time

RESEARCH EXECUTIVE

 

ABOUT THIS JOB

 

What makes it so great to work at Nielsen? Firstly, it’s the people 50,000 of us from 100+offices across the world. It’s also our clients. We get to work with the world’s biggest and best brands. Most of all, it’s the culture. We want you to be you – and we want to help you excel and grow in your career with us.

 

We are looking to recruit a self-starter with a keen interest in media research to work within the International Media Analytics team in the MENAP region. The aim of the team is to understand how individuals interact with Media and Advertising as well as to see how this affects their behaviours and attitudes through asking and observing. We create compelling stories for our clients with actionable insights and recommendations.

 

RESPONSIBILITIES:

 

  • Coordinate internal resources and third parties/vendors for the flawless execution of projects

  • Key project management activities include: 

  • Supplier briefing and fieldwork management 

  • Regular client communication regarding progress / issue resolution 

  • upport in setting up questionnaires and working collaboratively with the team to execute the optimal design 

  • Working and briefing internal teams 

  • Data checking and reporting (specifying report needs, charting, formatting, data checking) 

  • Interpretation of results and producing reports with focus on the clients’ needs

  • Understand what information is most useful to clients and how to turn that information into actionable insights

  • Become a trusted advisor; offering an in-depth consultative approach with clients

  • Provide organisational and administrative support

 

QUALIFICATIONS AND SKILLS

 

  • 0-2 years’ experience within the marketing, consulting, media or market research industry, ideally working with data and insights. 

  • A keen interest in Media is preferred 

  • Client focused experience with the ability to establish and maintain strong relationships

  • Excellent use of MS PowerPoint and an eye for reporting aesthetics

  • Solid proficiency of decision making and problem resolution skills

  • Strong critical thinking, problem-solving and attention to detail

  • Self-starter with excellent communication skills and time management

  • Strong proficiency with Microsoft Office suite

 

ABOUT THE TEAM

 

We create compelling stories for our clients with actionable insights and recommendations. Our projects vary from understanding consumer behaviours, to digging into their customer journeys all the way through to creative positioning.

 

 Reach: We help our clients understand how to effectively target their consumers by understanding online shopper behaviour and aid media owners to capture ad revenue

 Resonance: We help our clients evaluate the success of their marketing campaigns, especially digital and TV, and improve future campaigns. Our Digital advertising effectiveness evaluation e.g. incorporates survey, real time and panel analytics data

 Reaction: We calculate how consumers react to marketing campaigns: Did online drive offline sales?

 

ABOUT NIELSEN:

 

As the arbiter of truth, Nielsen Global Media fuels the media industry with unbiased, reliable data about what people watch and listen to. To discover what’s true, we measure across all channels and platforms⁠—from podcasts to streaming TV to social media. And when companies and advertisers are armed with the truth, they have a deeper understanding of their audiences and can accelerate growth. 

 

Do you want to move the industry forward with Nielsen? Our people are the driving force. Your thoughts, ideas and expertise can propel us forward. Whether you have fresh thinking around maximizing a new technology or you see a gap in the market, we are here to listen and take action. Our team is made strong by a diversity of thoughts, experiences, skills, and backgrounds. You’ll enjoy working with smart, fun, curious colleagues, who are passionate about their work. Come be part of a team that motivates you to do your best work!

 

 

 

 

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