North America / United States / NY / Chicago
Client Service & Sales
#: 97410-en_US / 97410
Senior Analyst, Media Marketing Effectiveness – 97410
Client Services and Sales – USA Chicago, Illinois
About the job
Why do you go to the store to purchase a product? Maybe you have a coupon, saw it advertised on TV or your friends talked about it on social media. In the marketing effectiveness practice, our job is to figure out which media is most successful at driving sales for products in stores. Using statistical models we help clients optimize where they should spend their money on marketing to best ensure their product’s success.
Be curious. Be collaborative. Be forward thinking. Join the Marketing Effectiveness team and work with our clients as a consultant, a problem solver and the voice of Nielsen at our clients. When you join the Nielsen team, you’re signing up for an experience that requires flexibility, curiosity, and passion. As a Sr. Analyst you will:
• Work closely with manager to assist in the analysis and preparation of client deliverables and provide client service on standard questions
• Develop mastery of propriety Nielsen tools and metrics, which you will use to help solve your clients most pressing business questions
• Assist and network with industry leading clients to simplify their data into a compelling narrative and present recommendations in client discussions
• Be the voice of the consumer by keeping our clients at the forefront of industry trends
• Develop a basic working knowledge of consumer and marketing drivers of sales volume to help our clients increase revenue
• Strong logic, deductive reasoning, problem solving and critical thinking skills
• Strong oral and written communication, organization & customer service skills
• Able to synthesize data & simplify findings
• Able to work congruently with internal & external teams
• Basic project management skills
• Able to work collaboratively with internal & external teams
• Strong sense of urgency and accountability to drive client outcomes
• Bachelor’s degree required (analytical field or social sciences preferred)
• Master’s or Ph.D in Math, Statistics, Economics or an Analytical field preferred
• 2-3 years’ experience
• Strong mathematical/statistical/applied analytics background
• Proficient in Microsoft Office software
NOTE: This position will be onsite a couple of days a week at a Nielsen office once we return to an in office work environment.
As the arbiter of truth, Nielsen Global Media fuels the media industry with unbiased, reliable data about what people watch and listen to. To discover what’s true, we measure across all channels and platforms—from podcasts to streaming TV to social media. And when companies and advertisers are armed with the truth, they have a deeper understanding of their audiences and can accelerate growth.
Do you want to move the industry forward with Nielsen? Our people are the driving force. Your thoughts, ideas and expertise can propel us forward. Whether you have fresh thinking around maximizing a new technology or you see a gap in the market, we are here to listen and take action. Our team is made strong by a diversity of thoughts, experiences, skills, and backgrounds. You’ll enjoy working with smart, fun, curious colleagues, who are passionate about their work. Come be part of a team that motivates you to do your best work!
Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.
Job Type: Regular
Primary Location: Chicago,Illinois
Secondary Locations: CT – Wilton, NY – New York City, OH – Cincinnati,
Travel: Yes, 5% of the Time