North America / United States / FL / Tampa – Oldsmar

Data Science

#: 106513-en_US / 106513



Senior Data Scientist – 106513

Data Science – USA Oldsmar, Florida 


Senior Data Scientist

Title: Senior Data Scientist | 106513

Division:  Data Science, TAM Behavioral Methods

Location: United States: Tampa, FL (preferred), Chicago, IL (preferred), Columbia, MD


Nielsen is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen has unique measurement technologies, assets, and data that make it one of the most interesting and challenging places for a data scientist to work. 


Data Science is core to what Nielsen does, and our research projects have high visibility in directly impacting the results of our business and our clients. This position is in the Panel Methods and Analytics  team within Nielsen’s Data Science organization. This  team leads the approach and research for our current and future panel and audience measurement strategy. Our team provides leadership and expertise across Nielsen to develop innovative, statistically sound, and cost effective audience measurement methodologies in support of the strategic business initiatives. 

Job Purpose 

  • Support the design and testing of data collection methodologies for Nielsen media panels including measurement of digital, TV and radio.

  • Apply best practices of research methodology to Nielsen products.

  • Identify and implement methods and best practices to improve respondent cooperation and retention.

  • Provide support for technical guidance and training of Nielsen operational teams

  • Design and implement  recruitment, installations and panel maintenance methodologies. 

  • Design and implement panelist communications strategies. 



  • Use both qualitative and quantitative methods for research and analysis

  • Correspond and communicate with internal departments and external suppliers regarding complex project requirements and schedules.

  • Utilize attention to detail when proofreading, translating, coordinating, or designing survey materials.

  • Develop project plans with clear work breakdown structure and detailed timeline for efficient project planning.

  • Author technical proposals, reports, and papers.  Present research to internal stakeholders and at research conferences.

  • Direct research, planning, and budget for large and small-scale methodology evaluations and tests, including estimating research and development costs for project budgets. 

  • Balance cost, quality, and schedule requirements to design measurement methods and approaches.

  • Manage and analyze complex survey/panel data including developing data files, conducting quality reviews, data editing, documentation, weighting, and imputation.

  • Learn and become an expert in  Nielsen Panels knowledge, with a focus on research methods, survey methodology, and panelist experience. 

  • Correspond and communicate with internal departments and external suppliers regarding complex project requirements and schedules.

  • Stay abreast of procedural and technological developments in measurement research methodology and changing technologies in the marketplace.  Proactively identify applications of these latest developments to improve current measurement approaches.


Required Qualifications:


  • Master’s degree or PhD in Social or Behavioral/Social Sciences field such as Methodology, Statistics/Sampling, Social Science or related field or Bachelors with 3+ years research experience.

  • Knowledge of panel research methods, including sampling, recruitment and maintenance. 

  • Knowledge of multiple modes of data collection methods, including in-person, phone and online/mobile, and mixed-mode measurement approaches.

  • Creative aptitude and ability and desire to explore opportunities for new research innovations. 

  • High motivation with demonstrated capacity to work on multiple deliverables and projects with set deadlines, under pressure.

  • Collaborative team player with willingness and desire to work with global cross-functional teams of varying sizes.

  • Ability to design sound methodologies within cost and operational constraints.  Understanding of measurement error in data collection methods with ability to mitigate using cost effective procedures.  

  • Excellent oral and written communication skills required for presenting to and collaborating with groups of diverse backgrounds.   

  • Ability to explain complex research concepts to individuals without a data or research background.   

  • Qualitative research and analysis skills (including usability testing, cognitive interviews, in-depth interviews, focus groups, etc.).

  • Quantitative research and analysis skills including competence with statistical software (Python or R preferred).

  • Experience with Google Suite (Docs, Sheets, Slides, etc.).

  • Strong interpersonal skills, ability to effectively influence, negotiate and communicate within and across various levels in the organization

  • Able to work independently

  • Extremely strong organizational skills


Desired Qualifications:  

  • Experience with large-scale, complex multi-stage panel methodologies, including  panel recruitment and maintenance.

  • Experience with wearable and mobile app technologies. 

  • Knowledge of usability research techniques for evaluating web/mobile applications and other electronic materials.

  • Proficiency in non-English languages and understanding of multiple cultures.

  • Knowledge of advanced cognitive or behavioral methodologies.

  • Operational and technical knowledge of Panel systems, data, processes and reports

  • Strong creative/visual design  skills

  • Ability to write and design creatives for various digital mediums such as email, web, social, app, creatives, etc. 



By connecting clients to audiences, we fuel the media industry with the most accurate understanding of what people listen to and watch. To discover what audiences love, we measure across all channels and platforms⁠—from podcasts to streaming TV to social media. And when companies and advertisers are truly connected to their audiences, they can see the most important opportunities and accelerate growth.


Do you want to move the industry forward with Nielsen? Our people are the driving force. Your thoughts, ideas and expertise can propel us forward. Whether you have fresh thinking around maximizing a new technology or you see a gap in the market, we are here to listen and take action. Our team is made strong by a diversity of thoughts, experiences, skills, and backgrounds. You’ll enjoy working with smart, fun, curious colleagues, who are passionate about their work. Come be part of a team that motivates you to do your best work!  

Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

Job Type: Regular 

Primary Location:  Oldsmar,Florida 

Secondary Locations: , , , 

Travel:  No