North America / United States / NY / New York City
Marketing & Communications
#: 107190-en_US / 107190
Sr. Manager, Marketing Events – 107190
Marketing and Communications – USA New York, New York
MARKETING & COMMUNICATIONS – NIELSEN MEDIA
We aspire to be one diverse, empowered, expert, motivated, passionate and accountable team driving winning outcomes through marketing and communication strategies, programs and initiatives. We are relentlessly focused on our audiences. This enables us to create compelling brand perceptions and favorability. We propel product and solution growth and support outsized client, consumer, shareholder, and community respect and engagement. We are insights and opportunity-driven. We proactively fuel growth through well-honed strategies, creative and thoughtful programs, and exceptional execution.
SCOPE OF THIS ROLE
The Brand Partnership and Events team is responsible for developing strategic alliances with industry associations and tentpole event organizers. Reporting to the SVP, Brand Partnerships & Events, the Senior Manager of Partnership Marketing is responsible for identifying new opportunities to accelerate/evolve existing industry relationships.
By leveraging strategic relationships with industry influencers and providing Nielsen executives/teams with strategic support for all experiential activations. The Senior Manager of Partnership marketing should have exceptional experiential marketing and project management skills to maximize the value of Nielsen’s investments and broaden Nielsen’s brand visibility to the global media industry at large.
Conceptualize, plan and develop a comprehensive partnership marketing strategy working with senior leadership to address Nielsen goals and growth plans across specific audiences and key industry segments positioning Nielsen as an industry leader
Manage, collaborate and work creatively to bring both in-person and virtual event experiences to life
Provide programming support and direction to support Nielsen’s content strategy- via speaker preparation and comprehensive marketing plans for pre/post-event engagement
Manage communications with VIP/C-suite speakers and event attendees
Manage respective event production – including but not limited to venue selection, contract negotiation, speaker recruitment, vendor management, branding, and content programming
Collaborate with key external partners to ensure events accomplish shared goals of building and accelerating revenue and pipeline goals
A LITTLE BIT ABOUT YOU
You’re a passionate marketer, focused on building strategic relationships and dynamic event experiences. You have a strong project management background and are able to work both collaboratively and autonomously.
Most importantly, you are a driven leader who enjoys creating a fun and exciting work environment!
3-7 years experience in B2B or B2C marketing
In-depth, hands-on experience in “end to end” event planning and management (live and virtual) within the media industry
Comfort in working in a fast-changing, adaptive environment
Strong writing skills
Strong communication and interpersonal skills
Strong overall leadership and collaboration capabilities
Strong negotiating skills with proven ability to build and maintain relationships
Strong attention to detail is a must- with proven project management skills
Entrepreneurial mindset with the ability to solve tough problems and handle pressure to meet deadlines
Available to manage, lead and host events as needed due to the Global/event business
Ability to travel both domestically and internationally
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future.
From time to time, Nielsen may use its website and social media outlets as channels of distribution of material company information. Financial and other material information regarding the company is routinely posted and accessible on our website at https://www.nielsen.com/investors, and our social media accounts:
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By connecting clients to audiences, we fuel the media industry with the most accurate understanding of what people listen to and watch. To discover what audiences love, we measure across all channels and platforms—from podcasts to streaming TV to social media. And when companies and advertisers are truly connected to their audiences, they can see the most important opportunities and accelerate growth.
Do you want to move the industry forward with Nielsen? Our people are the driving force. Your thoughts, ideas and expertise can propel us forward. Whether you have fresh thinking around maximizing a new technology or you see a gap in the market, we are here to listen and take action. Our team is made strong by a diversity of thoughts, experiences, skills, and backgrounds. You’ll enjoy working with smart, fun, curious colleagues, who are passionate about their work. Come be part of a team that motivates you to do your best work!
Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.
Job Type: Regular
Primary Location: New York,New York
Secondary Locations: , , ,