NIELSEN FAMILIES | NIELSEN PANEL, CONSUMER PURCHASING HABITS | NIELSEN
The distinctive opinion and experience of Nielsen panelists enriches our view of the marketplace and ensures that our research accurately reflects consumers’ shopping and media habits.
For more than 50 years, Nielsen has been collecting and reporting on purchasing and media information. We offer consumers a range of opportunities to provide feedback about their shopping and media consumption. You may be invited to join an ongoing panel or participate in a survey, and we encourage you to do so.
Our analysis and insights help to inform the decision-making process of brands and content providers as well as the research activities of universities and industry standards bodies. Your participation is important to these organizations and their role as influencers and drivers of the consumer experience.
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