LEAD Network Webinar: Wising up to Women
Nielsen recently hosted and participated in the kick-off webinar of the LEAD (Leading Executives Advancing Diversity) Network’s Diversity & Inclusion Best Practice series with Unilever to explore the challenges women face and how they are communicating and engaging to create equality.
Wise up to Women
By 2028, women will own 75% of the discretionary spend, making them the world’s greatest influencers. But they're also shouldering more of the household burdens, feeling less financially secure and still are facing serious barriers when it comes to equality. It's time brands wise up to women.
Women: Primed and Ready for Progress
For brands to succeed today, they need to find ways to address the challenges women face. Making up half of the population, women are key influencers across the globe. And the reality is that women still shoulder most of the household responsibilities.
Balance For Better: A Dream or Reality for Women Around the World?
In a new gender-focused study, we looked at consumer confidence, economic sentiment and spending intentions by gender over the past five years to understand how the needs and wants of female consumers have evolved.
generation z as online shoppers: exactly how engaged are they
It is commonly believed that young people, especially those of Generation Z, are more attached to the online world than those in other age groups because they were born in an era of unparalleled technological progress. While there is a grain of truth in this, when you consider their overall...
Hong Kong Consumers' Health Conscious: Enjoyment in a Practical Way
When consumers’ self-claimed state of health is compared with their body mass index it appears that their perceptions about their state of health often do not accurately reflect the probable true state of affairs.
Meet Today's Hong Kong Consumers
Hong Kong may be a small market, but its 7.4 million consumers offer a big opportunity for brands and manufacturers. So which consumers represent Hong Kong’s biggest opportunities?
In China's Premium Sector, One Size Doesn't Fit All
Understanding customers, their needs and their path to purchase is essential from a brand and retail engagement perspective in the luxury segment. In a tighter retail environment, these considerations become even more critical.
Things You Must Know about Hong Kong Online Shoppers
Following the success of e-commerce boom in China, Hong Kong retailers are also keen to leverage the “online shopping fever” these years, and some e-tailers have started organizing similar Online Shopping Festivals in Hong Kong. But the real question is: what are the consumer perceptions...
On-Demand Demographics: VOD Viewing Across Generations
VOD is fast becoming a part of daily viewing habits for many around the world, regardless of age. In fact, among the 65% of global respondents who watch any type of VOD programming, more than four-in-10 say they watch at least once a day.