Differentiate through technology adoption amid the challenging advertising market in Hong Kong in 2020
Amid concerns with job prospects and financial security, Hong Kong’s consumers are increasingly conservative with spending, reflected by a new low in Consumer Confidence Index (CCI) at 83 during the last quarter of 2019, compared with 99 at the end of 2018.
Global Economic Conditions Ended 2018 on an Upbeat Note, But Market Conditions Vary Around the World
At a macro level, economic conditions around the globe ended 2018 on an upbeat note. Global consumer confidence was at its highest level in 14 years, but 39 of the 64 countries included in the global Consumer Confidence Index reported declines in consumer sentiment.
Balance For Better: A Dream or Reality for Women Around the World?
In a new gender-focused study, we looked at consumer confidence, economic sentiment and spending intentions by gender over the past five years to understand how the needs and wants of female consumers have evolved.
For Better or Worse: How Global Consumer Spending is Evolving
Globally, 58%of global consumers feel they are better off financially than they were five years ago, but there is also a sizeable proportion of consumers who feel that they are only in survival mode, with sentiment differing considerably by region and country.
Global Economic and Spending Trends Stay Positive Past the Year’s Midway Mark
As 2018 starts to wind down, economic and consumer spending trends for a majority of markets around the world are in better standing than they were earlier in the year.
Global Economic Conditions and the Consumer Product Landscape Are on Solid Footing at the Start of 2018
From a global perspective, prospects for the remainder of the year appear largely positive. In Q1, confidence grew across Western Europe, the economic recovery in Latin America looks promising in a number of markets, dollar sales of FMCG in North America performed well, and growing disposable...
Meet Today's Hong Kong Consumers
Hong Kong may be a small market, but its 7.4 million consumers offer a big opportunity for brands and manufacturers. So which consumers represent Hong Kong’s biggest opportunities?
Money May Make the World Go Around, But Men and Women Have Different Spending Priorities
While global sentiment about personal finances and the costs of living has been trending up for about two years now, men and women aren’t exactly on the same page when it comes to what’s in their pockets. Generally speaking, women see a bright side, but men are seeing an even brighter side.