The DMP serves as the nervous system for your organization’s digital ecosystem helping you unify, make sense of and unlock the value of disparate streams of data, uncover and build valuable consumer audiences, and reach those high-value audiences with personalized messaging in real-time across...
Today, access to information is unprecedented, consumers are empowered to make smarter buying decisions and marketers have amassed immense quantities of data about consumers. Technology has transformed many industries permanently, but perhaps none as much as marketing.
Now in place, the minimum pricing of alcohol regulation in Scotland means that a single unit of alcohol cannot be sold for less than 50p. And as a result, the stronger the drink, the more expensive it will be. So what effect might that have on consumption?
Marketers need to think more strategically beyond cheap tricks, making things pink, or adding female icons to labels to reach women.
The only metric that never changes is sales, which begs the question: Will we eventually see an industrywide guarantee on sales?
Mobile wallets are becoming increasingly popular in Hong Kong. The first market player entered the market in 2015, and since then more than 10 different brands have emerged. The emerging mar-ket as a whole is expected to grow substantially in the near future.
There’s a new retail revolution underway, and it’s going to affect the global food industry in ways the market hasn’t seen before. The revolution comes at the hand of store-branded products, which continue to gain share across all major geographies around the globe.
While gaming across Asia remains serious business, followership, engagement and the most popular titles vary greatly market by market. What is an established pastime in South Korea remains a relatively new yet fast-growing phenomenon in Japan.
As marketers seek greater accountability in today’s increasingly omnichannel shopper landscape, demand for outcome-based ROI measurement has become more important than ever across the media, retail and FMCG industries.
How many things can you say for certain that you're paying attention to, or even seeing, at any given moment? Our brains just aren’t good at recalling the kinds of details marketers need to evaluate their efforts in a complex world. That’s where the right neuroscience tools can help.