As manufacturers and retailers seek to capitalize on the opportunity of e-commerce, they need to understand consumers’ online usage, behaviour and habits, as well as what’s driving e-commerce adoption.
Hong Kong may be a small market, but its 7.4 million consumers offer a big opportunity for brands and manufacturers. So which consumers represent Hong Kong’s biggest opportunities?
Understanding customers, their needs and their path to purchase is essential from a brand and retail engagement perspective in the luxury segment. In a tighter retail environment, these considerations become even more critical.