The Celebrity Power of Music in Advertisements
Neuroscience shows us that, when used correctly, music can put viewers and listeners in a more positive mood, leading to a greater reliance on intuition and a reduction in both critical thought and focus on detail.
Country Music’s Young Blood is Driving its Growing Popularity
Country is America’s No. 1 radio format, thanks to the genre’s banner performance in 2013. In fact, according to Nielsen’s State of the Media: Audio Today report, the Country music format set all-time highs last year for share of the listening audience in both portable people meter (PPM)...
Feelin’ the Love: A Look at Romantic Songs, Books and Comedies
Love is in the air and in the entertainment aisle. So as we celebrate Valentine’s Day, let’s look at how romance influences music, books and home entertainment—as well as how consumers respond and engage with it—even on days other than Feb 14. Even though love is in the air, it may not be...
U.S. Music Industry Year-End Review: 2013
From toe-tapping hits to head-bobbing beats, music speaks to people’s souls. Today’s consumer has more access to music ever, and they’re gobbling it up any way they can through as many formats as they can. But ever-evolving technologies are changing music consumption—and in 2013, those...
Newswire | 007 by the Numbers | Nielsen
As the Academy Awards prepare to pay tribute to British Secret Service agent 007 and the James Bond franchise this Sunday, Nielsen looked at the most popular music titles & most popular disc sales.