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Nielsen Announces Senior Appointment in Hong Kong

Yvonne Lum Appointed Vice President, Consumer Research, Hong Kong

Hong Kong – Nielsen today announced the appointment of Yvonne Lum to the position of Vice President, Consumer Research, Hong Kong. Yvonne was promoted to her new role from her previous position as Director, Consumer Research, Hong Kong.

Yvonne is a seasoned researcher with over 12 years of experience in both quantitative and qualitative research across various capabilities and industries. During her time with Nielsen Hong Kong, China and Japan, Yvonne has ensured that Nielsen continues to forge strong relationships with key clients and she has been instrumental in growing our business in Hong Kong.

In her new role, Yvonne will report to Oliver Rust, Managing Director, Nielsen Hong Kong and Jeff Stewart, Managing Director, Consumer Research, Nielsen Greater China. Under Yvonne’s leadership, Nielsen’s consumer research team will continue to provide our clients with greater clarity and deeper understanding of how consumers behave and interact to drive their success.

Yvonne is a graduate of the National University of Singapore with a Bachelor Degree of Arts majoring in Sociology & Japanese Studies.

About Nielsen

Nielsen Holdings N.V. (NYSE: NLSN) is a global provider of information and insights with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit