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Press Releases

Marketers Ramping Up Online Advertising Budget With Print Media Most Affected

Forty-two percent of advertisers indicated an increase in advertising spend in 2014, with internet advertising accounting for much of this growth, according to the latest survey on advertising spending projections by the Hong Kong Advertisers Association (HK2A) and Nielsen, a leading global...

Earned Advertising Remains Most Credible Among Consumers

Hong Kong – Eighty-three percent of consumers in Hong Kong say they trust word-of-mouth recommendations from friends and family, a form of earned media, above all other sources of advertising, according to a new study from Nielsen, a leading global provider of information and insights into...

Nielsen Announces Senior Appointment in Hong Kong

Yvonne Lum Appointed Vice President, Consumer Research, Hong Kong Hong Kong – Nielsen today announced the appointment of Yvonne Lum to the position of Vice President, Consumer Research, Hong Kong. Yvonne was promoted to her new role from her previous position as Director, Consumer Research,...

Nielsen Awarded Hong Kong TV Ratings Service Contract for 2013-2017

TV Advertising Sales to be Transacted Using Nielsen Industry Standard Information Hong Kong – Nielsen, the leading global provider of information and insights into what consumers watch and buy, today announced it has been awarded a new Television Audience Measurement (TAM) contract in Hong...

Press Contacts

Nielsen Hong Kong: Cheryl Wen

For press enquiries about Nielsen’s insights in specific industries or regions of the world, please contact the appropriate Nielsen Communications representative below:

S.E. Asia, N. Asia, Pacific:Deanie Sultana

Australia:Jackie Helliker

New Zealand:Kim McFadden

Japan:Bekki Yayoi

Korea:Lim Ji Eun

Indonesia:Miladinne Lubis 

Philippines:Liza Martija

Malaysia:Danny Leo

Singapore:Ellen Cuijpers

Thailand:Matooros Maneeruttanaporn

Vietnam:Tu Le

For press inquiries about Nielsen’s business, leadership and corporate events (such as quarterly earnings), please contact: