*Please CLICK HERE if you want to know about our Television Audience Measurement (香港電視觀眾收視調查及研究).

You spend valuable time and resources developing content and planning your media strategy. So you probably have questions about whether you’re reaching the right audience on the right device at the right time. Nielsen has the answers, and we’d love to share them with you.

Our audience measurement data and advanced solutions provide a comprehensive picture of the times, places and methods your consumers are using to connect with content and advertising. With this insight, you can create programming that viewers love, which will make you a hit with advertisers.

What’s our secret? We measure how consumers engage with media across TV (TV rating, 收視率) and online, while continuously exploring emerging technologies. We’re also measuring how consumers engage with all of these devices together, taking the guesswork out of trying to figure out who and how many people watch your shows and see your commercials across TV and computer.

In order to stay ahead of the game, we provide an abundance of high-quality data. But don’t let that scare you. We also provide fast, easy access to it, as well as an expert analytic perspective on how to use it best.

You’ll have an all-encompassing view of who’s watching, how, when, where—and even why. With that kind of information, you’ll be able to identify the best ways to reach your audiences across touch points.

Interested in learning more?

How We Do It

Our solutions provide you with a comprehensive view of not only who is watching and listening but how, where, when and why.

Plan with authority.


Our panels help you identify the “who” as well as the “why” and the “what” behind consumer purchases.


Data from more than 60 million households provides a comprehensive, single-source view of the impact your advertising is having on sales.


Raise your marketing efficiency by identifying, understanding, and locating your best consumers where they live and shop.

Find the right solution for your business