The pandemic is far from over, and we will feel its effects for years to come, but the resilient media industry is bouncing back, with certain constituents pulling out ahead of others.
Watch this on-demand session to hear top industry experts and Nielsen leaders discuss how to navigate the global media landscape today and tomorrow.
The resounding question advertisers are asking right now is if they should advertise. In fact, many advertisers have chosen to reduce their ad volumes and spend. However, this strategy of limiting advertising is not sustainable with coverage COVID-19 here to stay for at least the medium term.
As the media industry navigates COVID-19 and its greatest period of upheaval in modern memory, having the right data to understand if your ad will command consumer attention has never been more critical.
Television Still Dominates with Total Advertising Expenditures of Rp30.9 Trillion Government Institutions and Political Organizations Contribute 12 Percent of Advertising Expenditures Throughout the 2019 Election Campaign Period
The high Rating and Share of this year's Presidential Election Debate shows the high enthusiasm of voters to get to know the candidates better. By watching the debate, viewers can determine their choice.
Kompetisi Kian Ketat, Positioning Perlu Dipertajam
Penghujung Asian Games 2018 Masih Memikat Nasionalisme Pemirsa Televisi dan Pengiklan
Asian Games 2018 Events Provoked The Nationalism of TV Viewers
Rangkaian Acara Asian Games 2018 Gugah Nasionalisme Pemirsa Televisi