SVOD viewers tend to be light viewers of traditional TV. This is important for a number of reasons, but for brands, it means that advertising on traditional channels like linear TV doesn’t provide comprehensive reach.
The resounding question advertisers are asking right now is if they should advertise. In fact, many advertisers have chosen to reduce their ad volumes and spend. However, this strategy of limiting advertising is not sustainable with coverage COVID-19 here to stay for at least the medium term.
As the media industry navigates COVID-19 and its greatest period of upheaval in modern memory, having the right data to understand if your ad will command consumer attention has never been more critical.
Television Still Dominates with Total Advertising Expenditures of Rp30.9 Trillion Government Institutions and Political Organizations Contribute 12 Percent of Advertising Expenditures Throughout the 2019 Election Campaign Period
The high Rating and Share of this year's Presidential Election Debate shows the high enthusiasm of voters to get to know the candidates better. By watching the debate, viewers can determine their choice.
Kompetisi Kian Ketat, Positioning Perlu Dipertajam
Penghujung Asian Games 2018 Masih Memikat Nasionalisme Pemirsa Televisi dan Pengiklan
Rangkaian Acara Asian Games 2018 Gugah Nasionalisme Pemirsa Televisi
Asian Games 2018 Events Provoked The Nationalism of TV Viewers
The Nielsen Digital Ad Ratings Benchmarks report, which accessed more than 3,000 digital campaigns since its launch in Southeast Asia in 2015, found that in the first half of 2017, more than nine in 10 (93%) digital ad campaigns leveraged mobile and mobile achieved an on-target reach equal to or...