Neuro Labs


At Nielsen, we strive to provide the most complete understanding of what consumers watch and buy, and Nielsen’s Consumer Neuroscience team is looking for people like you to participate in a paid market research study! This new and innovative field uses academic neuroscience principles to study marketing and advertising content.  For a closer look at what you can expect with our studies, continue reading below!


You are eligible to participate in our studies once every 3 to 6 months and will be invited to come back if you qualify for a current study.  To check when you last participated with us, please feel free to reach out via phone or email. 


Upon completion of the study, you will be paid IDR 200K in cash.

Apply now, and if you qualify for a study, someone will contact you to schedule an appointment.


Study sessions are typically 45 minutes to 1 hour in length. It’s important that all participants arrive 15 minutes early to sign in, complete participant paperwork, and perform some simple visual/colorblindness exercises.

Please note, if participants arrive 15 minutes past their scheduled appointment time, we cannot guarantee full study participation and compensation.

During the study session, participants will be asked to wear an EEG cap (similar to a swim cap), into which a small amount of leave-in conditioner is applied before snapping in the EEG sensors. Participants will be guided throughout this process by one of our research assistants and will be asked to watch a study presentation while wearing the cap and sensors. The cap and sensors are completely safe and passively pick up your response to the marketing content shown. Participants are expected to pay close attention to the presentation with minimal movement and perform a simple activity using a keypad.

By Taxi/Car

Taxis are available widely in Jakarta. Mayapada Tower lies in the heart of Jalan Jend Sudirman (Sudirman Road), one of the prominent main road in Jakarta. It is extremely accessible, taxi drivers in Jakarta should know this building. Please use Gmap as well to help you navigate.

By Train

The nearest train station is “Sudirman Station”. If you are using train, please head to this station, then take Kopaja 19 Bus, or Metromini 640 Bus. The building (Mayapada Tower) is approx. 2 km from the train station.

By TransJakarta Bus

The nearest TransJakarta Bus Shelter is “Karet”. Please head take Corridor 1 – bound for Blok M. Get in the bus, then get off at Karet Bus Station. The building is 300 m walk from the bus station.


Please note that our company is certified by an independent review board (IRB) and we abide by its guidelines. IRB certification signals that the research has been through rigorous review by a panel of independent researchers to insure that participant rights are safeguarded. All information gathered throughout the process is kept strictly confidential.

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The Nielsen Company Indonesia
Millennium Centennial Center, 46 Floor
 Jalan Jendral Sudirman Kav.25 Jakarta 12920, Indonesia 


Phone: +62 21 2939-8100
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