Press Releases
Life reinvented, Indonesian behaviour one year after the start of the COVID-19 pandemic
Nielsen today released results from the COVID-19 themed survey on how Indonesians respondents have changed their everyday behaviours.
Sandra Sims-Williams Appointed Nielsen’s Chief Diversity Officer
Sandra Sims-Williams has been appointed Chief Diversity Officer for Nielsen. She will continue to lead the company's diversity, equity and inclusion team.
Nielsen Announces Completion of Sale Of Global Connect Business to Advent International
Nielsen Holdings plc announced today that it has completed the previously announced sale of NielsenIQ to affiliates of Advent International, in partnership with James “Jim” Peck. NielsenIQ is Nielsen’s former Global Connect business.
Nielsen Enables Brands to Maximize ROI Amid Fast-Changing Sports Sponsorship Market
Nielsen unveils new scoring metrics and insights enabling forward-thinking brands to compare the impact of their sponsorship activities directly to other marketing, promotion and advertising initiatives on an equivalent basis.
Cross-Media Currency Becomes Reality with Nielsen ONE
Today, Nielsen announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. Nielsen’s transformative cross-media solution, called Nielsen ONE, will evolve the current metrics that underpin the more than $100 billion video...
Launching Nielsen Compass: A world leading and powerful campaign outcomes database
Advertisers, agencies and publishers to leverage insights from world leading, outcome measurement dataset to make data-driven decisions, optimize budgets and predict sales ROI
ramadan in pandemic period triggers change in media consumption trend and advertisers’ creativity
TV Viewers Increased 4-Times More During Ramadan Kids and Teens viewers Increased by 45% Online Services and Syrup categories are the categories with the highest ad spend Jakarta, 12 Mei 2020 – COVID-19 pandemic has caused changes in consumer behavior, including in terms of media consumption....
Covid-19 and its impact on the media consumption trend
TV viewership for news program is going up 25% The viewership on Kids audience reaches the highest rating at 16.2 percent Vitamin and Supplement products contribute more than IDR20 Billion of total digital ad spending Jakarta, 23 March 2020 – COVID-19 pandemic has caused change in consumer...
digital consumers show positive growth trends
Youtube is the most widely used platform for watching online TV shows or movies 72% of the online shoppers bought fashion category E-Wallet becomes new payment option for consumers Jakarta, 19 March 2020 – As much as 98% of netizens use smartphone devices to access the internet in the past...
2019 ad spend closes with positive trends
Online Services Dominates Television Media Advertising Spending Radio is still the preferred media for the Government and Political Parties to Advertise Digital Ad Spending Reaches 7% of the Total Ad Spend Jakarta, 11 Maret 2020 – Advertising expenditure in 2019 grew10% compared to 2018. The...