The business case for marketing balance
In tough economic times, it can be tempting to double down on immediate revenue wins. Even though it may seem counter-intuitive, now is exactly when you should be investing in your top-of-funnel marketing.
Living up to a brand promise
Personalization tactics alone won’t be enough to foster more meaningful, long-term relationships with customers.
Why focusing on the entire marketing funnel is key for long-term brand growth
The quick wins as a result of conversion-dominated marketing may feel rewarding at the moment, but it often does not lead to long-term brand growth.
Beyond martech: building trust with consumers and engaging where sentiment is high
While brands can use data to inform messaging, leverage modern martech to improve targeting and measure engagement to gauge performance, there is one facet of marketing that modern technology can’t help with: consumer trust.
What Global Ad Spending Tells Us About the Future of Media
The pandemic is far from over, and we will feel its effects for years to come, but the resilient media industry is bouncing back, with certain constituents pulling out ahead of others.
COVID-19: Tracking the impact on media and consumer behavior
As we enter year three of the global pandemic, the impact of COVID-19 continues to shape consumer behavior as well as the global economy—and we can expect to feel its ripple effects for years to come.
The Future Awaits: Tech-Transformed Consumption
In our latest research, we examine the challenges and accelerators affecting how and when consumers around the world will engage with the myriad forms of emerging technologies primed to make their lives easier and more efficient.
Women: Primed and Ready for Progress
For brands to succeed today, they need to find ways to address the challenges women face. Making up half of the population, women are key influencers across the globe. And the reality is that women still shoulder most of the household responsibilities.
6 Reasons Why Marketers Need Granular Measurement
Granularity matters to marketers because it gives them the ability to distill huge chunks of marketing activity so that you can understand the smaller components.
5 Important Questions to Ask Your Marketing Mix Vendor
Choosing the right marketing mix modeling vendor has a huge impact on your overall marketing effectiveness and business growth. To help you avoid regretting your decision, get the answers to these five questions before taking the plunge.